This is the second part of Social Media - Driving Sales for foodpreneurs, getting consumer trial where I outline the final 3 steps of a 6 step social media strategy.
The quality of your content determines how far you go with social proof and creating demand for your product. Social proof is about getting your community to talk about you, rave about your products and advocate on your behalf. This is why it's all about them and not about you. Be sure to reward those who give you the 'thumbs up' and the likes. These are the testimonials which speak volumes about your expertise and your product's effectiveness. Think of the buzz you can create by stimulating the conversation. Not controlling it, but helping it grow. TIP: Now you can 'embed' individual tweets into your website. How cool would it be to get bunch of a testimonial tweets on a page?
Embedded Tweets are great because when you put them on your website or blog, you are giving visitors another place to interact with you and your brand. The code has the functionality of following you on Twitter, replying, retweeting or marking it as a favorite from the embed. Remember they may find your website or blog before they even know you are on Twitter. It's as easy as expanding the tweet and clicking the link for "Details" under your tweet and then the link that says "Embed this Tweet". It's like falling off a log! Here's an example of a testimonial tweet.
PRO TIP : For Wordpress users, download the plug-in "Twitter Blackbird Pie " to have the embed work within your posts.
Brand pages have really taken the Twitterverse by storm recently for big brands like McDonalds, but they are not quite ready for the small business just yet. Still, it's a good idea to look at how these brands optimize their profiles and use the real estate of the Twitter page. McDonald's uses the bar under their profile to show beautiful close ups of food items that make your taste buds jump! Facebook and Google have brand pages right now where you can show your own food beauty shots, tag line and other information beside the profile's 160 characters.