So you are starting a food business? Or maybe you are already in business and starting to get some sales. Great! I work with food entrepreneurs… helping them take their idea and turn it into a commercially viable product. I am proud to say the vast majority of my clients have had great success. Why? Because they are not only passionate about the food, I also teach them about “practical passion”.
Most people start a food business because they have passion for food and have great recipes and at some point say "I really have a great idea for a product"! They mistakenly believe great taste is the key to success and sadly this is not the case. They don't know or ignore "the business of food"... essentially developing Practical Passion. Sadly most fall in love with their idea, ignore the "Business of Food".... which is why many food entrepreneurs fail.
"Pizzania® from NK Foods is a marketer's dream because it combines two of the world's favorite foods (pizza and lasagna) into a NEW eye-catching marketing bonanza that will jump off the shelves amongst the hundreds of frozen food items."
In a follow up interview the founder articulated the "bumps in the road", wrong turns and the "if I had to do it over agains"
They have a group of chefs giving their super-computers food ideas
IBM says that chefs can work with 3 or 4 ingredients at a time... but beyond that, are brains are not wired for that level of complexity.
So the IBM Cognitive Computer takes a starter ingredient from a chef, with some additional parameters and then crunches hundreds of ingredient combos in seconds. But "mixing things up" so to speak so quickly, the chefs come up with really interesting recipes.
According to eater.com "chefs have already made include Creole shrimp-lamb dumpling, Baltic apple pie, and Turkish bruschetta. The cognitive computer is different from a regular search engine in that it eschews existing recipes, instead instructing the chefs to combine wildly different ingredients and flavors into the same, never-made-before dishes. "
IBM Cognitive Cooking Video
Meet the ICE Chefs Working on Cognitive Created Foods
Restaurant customer migration continues to eat away at top line growth and bottom line profits for chain restaurants. Since 2009 the economic turmoil, malaise, or quagmire has been to blame if one were to listen to earnings conference calls conducted by many major chains.
Food Retailers See a "Seismic Shift" to Online Shopping.
Steven Johnson Foodservice Solutions® www.FoodserviceSolutions.us, is focusing on Millenials driving food trends for the future. Their influence no longer be denied.
Millennials which represent 22% of the U.S. population today are fast approaching their "prime" spending years.
Millennials grew up with fast internet access everywhere, mobile technology, and are now engaging and demanding a food focused seamlessly integrated life style.
In a recent study titled The Why? Behind The Buy found "65% of Millennials say losing this phone or computer would have a greater negative impact on their daily routine than losing their car." Are you willing to give up your car?