Monday March 31, 2014
Do you have a plan when you are attending a trade show?
You probably have plans when you are exhibiting since you want to develop new business and trade shows are expensive. When you consider the cost of your booth, extras at the show, meals, lodging, travel expenses... you are over $5000 at the minimum. It is just as important to have a plan for trade show attendance.
Trade shows such as Fancy Food or Expo East and West are overwhelming. Without a tradeshow plan, you will wasted a lot of time and come back feeling unfilled. So you need to establish some reasonable objectives ahead of time, write them down and bring them along so you can track your progress.
See how I advise my Foodpreneur clients in these articles:
Tips for Attending Food Trade Shows
Foodpreneur Client Video Journey Basket Trade Show Experience
Check out more video of food entrepreneurs at The Foodpreneur Youtube Channel
Sunday March 30, 2014
According to the federal Food and Drug Administration (FDA), the Nutrition Facts panel, seen on the packaging of most food and beverage, needs to be updated. It is twenty years old, and showing its age. The FDA is not interested in just a few refinements. It is proposing numerous changes to the venerable nutrition guide.
We want to explore the major revisions that the FDA is proposing, and how they may affect the way foods are formulated and packaged.
Read FDA's Proposes Revisions For Nutrition Labeling Of Packaged Foods... What you need to know when designing food packaging.
Hey, do you eat ice cream? You look at the label and feel good that the serving size is, well... acceptable? Well, how often do you eat the who pint! Read why the FDA Cracking Down on Serving Sizes on Nutritional Facts Label.
You need to know these changes if you are running a food business... get out of the kitchen!!!
Tuesday March 11, 2014
The Safeway sale would transform supermarket industry. Why.The Safeway sale addresses how Specialty grocers such as Trader Joes might replace traditional supermarkets.
Smaller neighborhood markets that tout locally sourced meat and organic produce and attract customers with friendly service, ambience and one-of-a-kind items are pulling customers away from mainstream supermarkets, experts say. Analyst Scott Mushkin of Wolfe Research said Arizona-based Sprouts Farmers Market is "firing on all cylinders" with huge sales growth.
Read more of Safeway sale would transform supermarket industry
Friday February 28, 2014
Most people start a food business because they have passion for food and have great recipes and at some point say "I really have a great idea for a product"! They mistakenly believe great taste is the key to success and sadly this is not the case. They don't know or ignore "the business of food"... essentially developing Practical Passion. Sadly most fall in love with their idea, ignore the "Business of Food".... which is why many food entrepreneurs fail.
The Pizzania from NK Foods Product Pitch is was this:
"Pizzania® from NK Foods is a marketer's dream because it combines two of the world's favorite foods (pizza and lasagna) into a NEW eye-catching marketing bonanza that will jump off the shelves amongst the hundreds of frozen food items."
In a follow up interview the founder articulated the "bumps in the road", wrong turns and the "if I had to do it over agains"
So to help all of you thinking about starting a business or are in the early stages of a food business I wrote Common food entrepreneur mistakes to learn from.
It is essentially the same advice I give to my Foodpreneur clients.