Visual Marketing is becoming increasingly important as Google and Facebook tweek their algorithms to favor visual content over text... and note the new Twitter brand pages with their large graphic header. YouTube is the second largest search engine.... Pinterest is on fire... OK you get the point? Besides what better way to convey great taste than a picture and in particular people shown enjoying your products.
So when I received a press release from William Greenberg Desserts, a time-honored family bakery founded in 1946... it was the great pictures they attached that got my attention (click on each picture for a larger view).
They're rolling out special menu items for Mother's Day and the pictures of the Bundt Cakes, a mini-dessert, chocolate or vanilla, drizzled with delicious chocolate or strawberry frosting and Schnecken, illiam Greenberg's special sour cream yeast dough , rolled up with raisins, pecans, brown sugar and cinnamon were far more compelling vs. some bland text based press release or Twitter post.
William Greenberg Desserts has become a pop culture icon thanks to a Seinfeld episode, has been recently featured in Oprah Magazine, Good Morning America and was immortalized in this past
season of Mad Men. They are frequently found on the top of many "Best of" lists including New York Magazine's Best Black & White Cookie. Their two NYC locations include their flagship bakery on Madison Ave in the Upper East Side and within the new Plaza Food Hall in the infamous Plaza Hotel. Customers not in the NYC areas can visit their website when they crave their desserts at home.
Several of my clients, World Empanadas and Wine Duets are doing a great job of marketing their brands visually, both on Facebook, YouTube, Website and Pinterest.
So instead of spending money on a shiny piece of production equipment or some ineffective coupon program, spend a bit of money on visually positioning your product... you say you have the best tasting product? Don't tell me... show me!
Cousins Maine Lobsters - Gets Awareness from Shark Tank
The essence of the article was they really did not want the money, they valued her experience, mentorship and her business team. These guys are unlike most food entrepreneurs... most will not spend a dime on professional guidance and will waste much capital pursuing their passion without understanding the business side of things.
Why Do Food Entrepreneurs Fail? Read the article and see why.
Why do some food entrepreneurs find themselves on the path to success? Read these stories.
Clients Corner - World Empanadas
Wine Duets Visual Marketing Plans
Clients Corner Feature - World Empanadas New Web Site
Jim Matorin posted the Chik Boutique which I thought... why? Jim blogs about the marketing in consumer products and not clothing stores.
Writing daily sometimes makes me feel I am on top of everything... well I am not!
Hi blog posts points to the growing popularity of backyard, urban poultry farming. According to a report recently released by the U.S. Department of Agriculture, 0.8 percent of the households in major cities like NYC, Miami, L.A. and Denver own chickens.
We hear about niche marketing... well these companies, Pampered Poultry and MyPetChicken.com cater to urban chicken farmers.
Is there a trend here food entrepreneurs can take advantage of? I have to think about this one!