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New Product Launches

Getting a food idea out of the kitchen is just the first step. It takes more than great taste to be successful in the food business. Read about successful product launches from the big and small brands and gain insight on key consumer food trends all of which helps keep a brand competitive in today's food and beverage environment.
  1. Product and Consumer Trends (9)

Tips for Attending a Food Trade Show
Be smart at food trade shows! Don't pound the trade show pavement unless you read these money making questions - Part 1 of How to Plan to Attend a Tradeshow

Tips for Attending a Food Trade Show Part 2
Money making questions to ask distributors, retailers and food brokers at trade shows - Part 2 Plan to Attend a Tradeshow

Crowdfunding has more value vs. Traditional Funding for Entrepreneurs
Crowdfunding works since investors are also your customers… they get your product!

Learn from a Food Entrepreneur's Success Story
Do you want know how to sell to grocery stores? Learn from entrepreneur success stories like this one from Fun to Eat Fruit.

Learn from a Food Entrepreneur's Success Story
Do you want know how to sell to grocery stores? Learn from entrepreneur success stories like this one from Fun to Eat Fruit.

Clients Corner - Fun To Eat Fruit Grows Small Food Business
Launching products in a small food business requires a Recipe for Success. Read how Fun to Eat Fruit founder succeeds in the "business of food". He knows if takes more than great taste to start a successful small food business.

How to Sell Your Food Product to Stores
New Product Launch isn't just for the big guys. Artisan food entrepreneur tells her story on sampleing at the new Williams and Sonoma Artisanal Market.

Critical Questions to Ask Before Spending Money on Product Launch
The Foodpreneur helped clients, Wine Duets and Lycoberry, with product development and new product launch. Lycoberry delivers Lycopene in a sweet/tart taste perfect for desserts and smoothies. Wine Duets developed products that help answer the question... what can I pair with wine that is unique and fun? Could you use some help?

How to use Facebook for crowdsourcing ideas for new product development?
Nonnis Biscotti gives you tips on using Facebook polling of your fans for crowdsourcing ideas for new product development.

Watch Food Trends to Create Innovative New Products
Tips on spotting future food trends, like mini desserts from head of marketing at Nonni’s Biscotti. They use specialty food channels to seek insights for innovative product development.

Why is H2M Beverages So Successful in New Product Launch?
Do you know the what, when and why of your customer needs? Bet you don’t and this is one reason why H2M beverages has been so successful launching new products like Herbal Mist, 989 OnDemand and Liquid Lighting.

Chobani is Successfully Marketing through Social Media
Chobani fans inspired the newest additions to 6oz Chobani flavors, Chobani Pear and Chobani Banana. Their fans were eager to try these new flavors, they were among the first to hear of the announcement and pulled product off the shelf.

New Product Launch of Ensure Clear
The New Product Launch of Ensure Clear in 2012 focused on changes in the core target market, baby boomers. They wanted a clear beverage, fruit flavored beverage similar to functional beverages with the benefits of Ensure nutrition without being a based nutritional product.

New Product Launch of Ensure Clear - Positioned as Very Different
The New Product Launch of Ensure Clear in 2012 focused on changes in the core target market, baby boomers. They wanted a clear beverage, fruit flavored beverage similar to functional beverages with the benefits of Ensure nutrition without being a based nutritional product.

Mommy Bloggers and Crowdsourcing
OK so how do you use crowdsourcing to follow food trends for new product planning. How about following Mommy Bloggers and listen for great product ideas.

Melt Organic Knows How to Sell to Whole Foods
Want to know How to Sell to Whole Foods? The best way to learn is from successful brands so I interviewed the CEO of Prosperity Organics on their national Whole Foods rollout. Whole

How to Sell Food Products at Your Local Farmers Market
Launching a new food product or starting a food business? Farmer’s Markets may be your best platform for product launch. Why? You get to meet your customer directly and get them to be your team for word of mouth marketing.

How to Sell to Walmart? As the number 1 food retailer in the USA, many food...
How to Sell to Walmart? Shopper Marketing agency FUEL Partnerships outlines six steps to a Walmart sales pitch.

Sheets Energy Strips Walmart Shopper Marketing Program
FUEL built awareness through Shopper Marketing sparking interest with customers and creating brand engagement to establish a relationship between the product and the user. For the introduction of Sleep Sheets®, the agency launched the product at Walgreens by creating an exclusive promotion. On the energy side of the brand, FUEL partnered with...

How to Make Your First Sales Calls to Supermarkets
Before you pitch your food product, remember, no me-too products, know the market need and create strong brand differentiators. Advice from Beanitos CEO Doug Foreman.

Key Steps to Launching a Profitable New Food Product
New Product Launch centers around a really innovative food product and a great retail sales pitch. How do you innovate and launch new products? Beanitos CEO says you should be looking at food trends to see market opportunities. Also look at other successful entrepreneurs can help you create a successful road map for your food business.

How to Build a Brand and Launch Products in the Food Business
It appears GoGo squeeZ may have found the perfect “snack solution” for parents. The squeezable pouch and built-in straw make healthy snacking and playing on-the-go easy for kids.

Red Mango Social Media New Product Launch
Social Word of Mouth is fast becoming the choice of foodpreneurs (food entrepreneur) as well as the larger brands. Red Mango frozen yogurt is moving to social product launch with Honey Badger flavors

GoBites Interview - Consumers are changing – we don’t eat 3 meals a day
Consumers are changing – we don’t eat 3 meals a day. Food trends to watch are Brinner (breakfast for dinner), Linner (lunch merging with dinner). Perpetual Snacking is a trend that is particular relevant to Gen X and Gen Y presenting opportunities for new food brands.

GoBites Interview - Laucnhing a Line of Personalized Snacks
Consumers are changing – we don’t eat 3 meals a day. Food trends to watch are customization and personalization which are becoming differentiators in new product launch and the consumer share of stomach.

GoBites Capitalizes on Growing Snack Trends
Brinner (breakfast for dinner), Linner, lunch merging with dinner. Perpetual Snacking (and small bites), we are fast becoming a nation of perpetual snackers… only 5 percent of consumers eat three square meals a day.

Trends to Watch in Product Launch
Olive Garden launched a line of salad dressings at SAM’s club, IHOP launched a new line of syrup in supermarkets. This got me thinking about the new trend of Migration Marketing from some of the major foodservice restaurant brands.

Product Innovation at Pepsico- Trop50 Juice with Tea – 50% Less Calories
All successful foodpreneurs see the consumer problem (the unmet need in the market). The Top50 new product launch saw the tension consumers deal with – desiring fruit juice balanced yet conflicted on the sugar and calorie content.

Twitter for Food New Product Launch
Here are tips on using Twitter for a New Food Product Launch to drive more customers into the supermarket.

Tasty Trends in Food
No longer only Salty Snacks and Candy, snacking has broadened. The Rethinking your Snack Survey from Pretzel Crisps along with IRI’s State of the Snack Industry 2011 illustrates how snacks are now becoming Cross Category products.

Most Memorable New Product Launches of 2011
The Most Memorable New Product Launch 2011 Surveyemphasizes co-creation, customer engagement and an aggressive used of social media in place of legacy media. New product launches in food will never be the same.

Women Food Entrepreneur
Women Entrepreneurs know how tough it is developing meal ideas for kids. This food entrepreneur profile of Heather Stouffer of Mom Made Foods shows the success of a women entrepreneur launching new food products.

Artisan Food Trends – Pepperidge Farm Stone Baked ARtisan Rolls Product...
Artisan Food Trends. Pepperidge Farm Stone Baked Artisan Rolls new product launch. Product positioning wrapped around picture of the artisan, passionate foodies, shopping local AND the consumer backlash to the flood of Chinese Imports and Big is Bad (Walmart).

Artisan Food Trends - Tostitos Artisan Recipe Chips
Artisan Food Trends – new product launch of Tostitos Artisan Recipe chips capitalizes on the aura of the artisan, passionate foodies, shopping local AND the consumer backlash to the flood of Chinese Imports and Big is Bad (Walmart).

Artisan Food Trends – Product Positioning of Local and Hand-made
Artisan Food Trends – Dominos Artisan Pizza is positioned as artisan food without the Artisan price. Their chefs are pictured as “foodies” creating wonderful handmade food products.

Pepperidge Farm New Product Launch – Goldfish Grows Up to be Sandwich Bread
The Pepperidge Farm New Product Launch – Goldfish Sandwich Bread gives mom an edge in the battle of lunch box meal preparation.

Starting a small company – Learn how to gain shelf space in major retail ...
Starting a small company – See How Zero Water gains shelf space in major retail stores

4 Myths About Social Media in Food, Debunked!
4 Myths About Social Media in Food, Debunked!

Diet Pepsi Skinny Can
Diet Pepsi Launches Skinny Can In Hopes Of Launching Brand To Move Out Of 3rd Place.

Todd’s Dirt Seasonings
A food entrepreneur develops rubs that make every day foods exciting to cook and eat.

Sweet Leaf Teas
Sweet Leaf Teas

Half of Frito Lay’s products are now made from all-natural ingredients.
Half of Frito Lay’s products are now made from all-natural ingredients.

National Pork Board Campaign Celebrates New Pork® Be inspired(SM) Brand
National Pork Board Campaign Celebrates New Pork® Be inspired(SM) Brand

Gourmet, Specialty and Premium Foods, Beverages and Consumer Trends
Gourmet, Specialty and Premium Foods, Beverages and Consumer Trends

Most Memorable New Product Launches Part 1
Top 10 Most Memorable New Product Launches Report Part 1

Most Memorable New Product Launches Part 2
Top 10 Most Memorable New Product Launches Report Part 2

New Product Launches
New Product Launches

A (Re)Fresher Look at Food & Beverage Packaging Basics
Food and Beverage Packaging has four roles, Product Protection, Product safety, Product Freshness and Brand Identity... integral to successful new product development and new product launch for food entrepreneurs starting or running a food business.

Artisan Food Trends – Product Positioning of local and hand-made
Artisan Food Trends. Pepperidge Farm Stone Baked Artisan Rolls new product launch. Product positioning wrapped around picture of the artisan, passionate foodies, shopping local AND the consumer backlash to the flood of Chinese Imports and Big is Bad (Walmart).

McDonalds Chicken Boxes
McDonalds Chicken Boxes new product launch in Europe.

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