Starting and Running a Food Business
- Crowdfunding (10)
- Farmers Markets (4)
- Food Brokers (1)
- Food Packaging Design (22)
- Getting into Production (5)
CircleUp - Crowdfunding for Early Stage Food Businesses
Raising money for a small food company? Look to Crowdfunding. Equity crowdfunding is the newest CircleUp pioneered the space.
Three Food Entrepreneurs Raised Capital via Crowdfunding
They did it! Read how you can source capital via the "Crowd" with Crowdfunding.
Crowdfunding can work for foodpreneurs because the "crowd" understands consumer products better than investors or banks. Learn some basics of crowdfunding as a food entrepreneur.
World Empanadas Web Site Development Before and After
My Foodpreneur Clients start with a Brand Positioning statement to develop their web sites and Facebook pages.
Working with a Food Client on Brand Positioning
Periodically I write about my clients to give all of you inspiration and ideas in starting or growing your specialty food business. World Empanadas, founded by Lia Hurtz is a rapidly growing empanada store in Burbank, CA.
Women Food Entrepreneurs are Ready to Grow Their Business - Big!
Investors pitches and retail buyer pitches are different so learn the difference for a successful food business.
How to Fund a Small Food Business? Crowdfunding is a new way for Food Entrepreneurs to scale their business and to get the crowd to bring small brands to the next level. CircleUp is focusing on consumer products companies. Why? Because the crown shops and knows what is out there.
Restaurant Catering Marketing Ideas
So how do you go about marketing catering at your deli or restaurant? Incorporate these 10 Tips into your marketing plan.
Visual Marketing at the Retail Shelf
Visual Marketing at the Retail Shelf requires designing effective In Store Point of Sale, otherwise your product will not be noticed in the crowded supermarket shelf environment.
Food Marketing with Pinterest - A Recipe for Food Branding Success!
5 Easy Steps to using Pinterest for Visual Content Marketing to help start your Artisan, Local and Specialty Foods business.
Mommy Bloggers and Crowdsourcing
OK so how do you use crowdsourcing to follow food trends for new product planning. How about following Mommy Bloggers and listen for great product ideas.
Thinking of Selling Food to Walmart? Start with Goodies.Co
Starting an artisan or local food company? Entrepreneurs have a new way to sell their products online and with a social media crowdsourcing component. @WalmartLabs Goodies.com helps Walmart find great specialty food products.
Victorias Kitchen uses Storytelling Marketing
Victorias kitchen based their storytelling marketing around the founders grandmother and used pictures of her on packaging and marketing materials.
Building a Brand Identity Using Story Telling Marketing
Artisan and small food brand, see how Jack Rudy Cokctail Mixes increased sales by developing labeling that has a picture of thee founders grandfather.
How to Make Promotional Ideas Effective at the Supermarket
In-Store Retail Marketing is the lifeblood of the supermarket and for brands. Learn how to create Trial and Repeat Purchase AND create all important Impulse Sales.
How to Get Started in the Food Business - Advising a Client
I consult with people who want to get started in the food business... Getting out of the kitchen requires creating product positioning, working with copackers, knowing your competition, pricing your product to sell and developing a compelling sales pitch for the retail buyer.
How to Sell to Walmart? As the number 1 food retailer in the USA, many food...
How to Sell to Walmart? As the number 1 food retailer in the USA, many food entrepreneurs aspire to sell to Walmart. Shopper Marketing agency FUEL Partnerships outlines six steps to a Walmart sales pitch.
Sheets Energy Strips Walmart Shopper Marketing Program
FUEL built awareness through Shopper Marketing sparking interest with customers and creating brand engagement to establish a relationship between the product and the user. For the introduction of Sleep Sheets®, the agency launched the product at Walgreens by creating an exclusive promotion. On the energy side of the brand, FUEL partnered with...
Why Do Food Entrepreneurs Fail? They are Stuck in the Kitchen!
Why do food entrepreneurs fail? They get stuck in the kitchen, meaning they focus so intently on the “food”… thinking incorrectly that this is the path to success. Why does this happen?
Food entrepreneurs can use these 4 Steps of social media food marketing to...
Small Food Businesses can use these 5 Steps of social media food marketing to help cultivate an organic community around a brand or product. At the same time, few things have the power to capture people’s fancy and incite enthusiasm like good food and drink.
Mission: Small Business. Hype or Help in Funding Small Businesses?
Looking to fund your small food business. Here is an interview with a Esther Psarakis, a woman entrepreneur who founded Taste of Create. She recaps her experience and what she learned about funding a small business from the Mission: Small Business program. It was part hype and part help.
Build your food business with Twitter
Twitter helps you create your own branded 24 hour news cycle and allow you to have those critical one-to-one conversations with your consumers.
FDA Regulations on Food Health Claims
A Foodpreneur's Guide to Understanding FDA Regulations on Food Health Claims. It is not the most fun part of food package design but it is the law!
What is Content Marketing?
Starting a food business? Then, content marketing is a must for your Successful New Product Launche in the food & beverage sector. Food entrepreneurs are challenged with limited marketing budgets yet need to “get the word out”. More than social media and search engines optimization., carefully crafted content marketing plans allows you to...
Pure Gourmet Starts a Food Business in Frozen Gluten Free Desserts
Two women food entrepreneurs saw the opportunity to get from kitchen to market by riding on the meteoric growth of the gluten free dessert category. See how Pure Gourmet built a solid food business in the gluten free foods arena.
The Marketing Mix
The marketing mix is is a term food entrepreneurs need to know.
Online Accounting - A Recipe Running Your Food Business Successfully
Food Entrepreneurs can more easily pay attention to the accounting end of the food business with a host of inexpensive and easy to use online accounting systems.
Creating a Successful Food & Beverage Sales Pitch
Your new food product is now ready to get Out of the Kitchen and on to the Retail Shelf. How your product tastes is NOT the most important factor element of your sales pitch. Successful new product launch requires an effective sales pitch to a retail buyer.
A 3 Step plan for Social Media in Food
Social Media New Product Launch requires food entrepreneurs to focus on Brand Position, Content is King and Know Your Audience.
Food & Beverage branding strategy for Food - No Quick Fixes
Food entrepreneurs can create branding strategy by following 4 fundamentals for higher revenue and lower marketing costs.
Align your food brand with Whole Foods core values
Social Responsibility at Whole Foods goes beyond donations with community efforts to support local career camp
New Product Launch - Take a Position
Food 101 - Successful New Product Launches by using the 5 Steps to Positioning Food and Beverage Products
Be a Contributing Author on the Food and Beverage site
Would you like to be a contributing author on the About.com Food & Beverage site?
Starting a new restaurant? Look to Meltworks –Americas Next Greatest Restaurant
Want to know how to start a restaurant? See how Meltworks – a grilled cheese fast casual restaurant concept will be Americas Next Greatest Restaurant
Restaurant Formats - Starting a restaurant? Here are the basics
Restaurant Formats - Starting a restaurant? Here are the basics of QSR, Casual Dining and Fast Casual
Food 101 - Small Business Marketing. 5 Step Product Positioning.
Create a Web Site using the 5 Step Product Positioning Statement for Your Food Business.
Food 101 - Small Business Marketing. 5 Step Product Positioning.
Better small business marketing happens the 5 step product positioning statement for your food business.
Food Shopper Insights: Planning for the Grocery Shopping Trip
Over 65% of consumers plan their food shopping trips with grocery shopping lists increasingly using internet and social media.
Cause Related Marketing
Cause Related Marketing
Private Label Strends -Strong Growth - Affordable, High Quality
Private Label Manufacturers Association continues to show the strength in Private Label Retail Store Brands.
Natural/Organic Food Selections Are Key to Retailer Choice for Baby Boomers
We all know the extent to which the Baby Boom generations has and continues to impact the economy, new product development and politics. They represent approximately 28% of the US Population and approximately half of total U.S. spending power (according to the Food Marketing Institute). However they are not homgeneous.
4 Myths About Social Media in Food, Debunked!
4 Myths About Social Media in Food, Debunked!
How to Make Social Media Work for Your Food Business
How to Make Social Media Work for Your Food Business Part 1
Todd’s Dirt Seasonings
A food entrepreneur develops rubs that make every day foods exciting to cook and eat.
Slim-Fast Combines Social Media and Word of Mouth
Slim-Fast Combines Social Media and Word of Mouth to Promote their 1 2 3 Program
Beginning Tips for Starting a Food Business
Get Your Product Idea Out of Kitchen and on to Your Consumer’s Plate
The Journey to Placement on the Retailer's Shelf
Practical Tips for Getting on the Retailers Shelf
Don’t Write a Business Plan to Start Your Food Business
Tips on Getting Your Product Idea Out of the Kitchen with the One Page Business Plan
Idea to Opportunity Feasibility Template... The ADTV Model
Idea to Opportunity Feasibility Template. The ADTV Model.
Starting a Specialty Food Business
Getting Started on Your Food Business Journey
Rutgers Food Incubation Center
This unique food business incubation center has many resources for either startup or early stage food businesses. They have several Distance Learning programs available online.
National Association for the Specialty Food Trade
A great resource for food industry specific educational programs.
Natural Foods Merchandiser
They are more focused on the retail end of the business and anyone who wants to sell into retail foods will find helpful information on positioning your product to retailers.
The Fresh Diet
The Fresh Diet is diet delivery service focused on strictly fresh options to help consumer lose weight
Oh What a Charming Product
Grill Charms