One Line Pitch
Dukan Diet Products promote a healthy lifestyle because they are low fat and low carb, have no artificial sweeteners, sugar alcohols or trans fats and are great for the whole family!
What is the Customer Problem You Solve?
Low carb dieters need healthy food options made with natural ingredients such as oat bran, stevia and lo han that will increase convenience and provide optimal health benefits. We provide variety and options for the low carb market
How Will You Make Money? (Your business model)
We sell our private Dukan Diet brand products online on shopdukandiet.com and to a growing network of online resellers as well. Working on a Retail distribution plan for 2013 that will cater to the natural food industry, selective supermarket chains. Will sell wholesale to US and Canadian companies/spas/gyms
What are your Products/Services?
- Premium based Oat bran cookies, muffins, bars etc. made without artificial sweeteners.
- High quality, preservative-free, gourmet prepared meals and snacks that are low in sodium, high in protein, low in sugar/carbs. More products coming in 2012/2013.
- Online personalized Coaching.
Who is Your Target Market (your customers?)
People who want to lose weight with the convenience of healthy prepared meals and snacks. Our customer wants to consume a product made with healthy ingredients and without the artificial sweeteners and trans fats that are found in most of the diet foods on the market.
Where Will You Sell Your Product?
- Selling as an e-commerce company on shopdukandiet.com and other online resellers like Vitacost, Netrition and more to come
- Will be selling wholesale to companies/spas/gyms.
- Will be selling to health food stores, specialty stores
- Social Media - Twitter, FaceBook, Pinterest
- Product direct emails, Newsletters
- PPC, Affiliate Marketing, SEO, multi-channel marketing
- Books (Dukan Diet & Dukan Diet Cookbook specifically)
What is your Competitive Edge?
Dukan uses M2Bisb6 - a propriety formula that Dr. Dukan created when making Dukan Diet Oat Bran. We are the only diet product using oat bran and stevia/lo han in their products, therefore creating a healthy alternative to the artificially sweetened diet foods out there. Creating enough products wherein you can live the low-carb, Dukan lifestyle. Products for life.
Why Should the Retailer Buyer Give You Shelf Space?
- One of the only products in the market made with Lo Han, and made with oat bran.
- Quality, nutritionals are very clean, low in sodium, fat, and high in fiber where possible.
- Proprietary oat bran - others are not as optimal in health as ours is.
- Doing heavy multi-channel marketing to support brand.
- Support brand in store w/ sampling, co-op advertising and other promotions.
- POS - to cross sell our products through POS couponing at retail level, to people buying other diet products.
- Global Awareness and popularity of the Dukan Diet and the many success stories / testimonials that are associated with the lifestyle.
Additional Notes from Dom Celentano
You might want to read What is the Dukan Diet to understand this sales pitch
Want to Pitch Your Food Business Here - Let the world know about the great products you are launching
How To Create A Successful Retail Sales Pitch - It is more than great taste!
Note from the Company: Since this was submitted, Dukan Diet is launching new products including frozen meals within the coming months and can be seen at Shop Dukan Diet. A listing of these are:
- Dukan Turkey Jerky (In Product Guide)
- Dukan Marinara Sauce (In Product Guide)
- Dukan Chocolate Hazelnut Spread
- Dukan Cuisine Prepared Meals (Various Recipe Varieties)
- Dukan Balsamic Vinaigrette
- Dukan Icees
- Dukan Flavored Stevia Drops (Various Flavors)
- Dukan Multi-Vitamin (In Product Guide)
- Dukan Cellulite Control (In Product Guide)