Do you Know Your Customer Behavior?
Probably not. All shoppers and generations are important. According to the Report The Why Behind the Buy, Acosta Sales and Marketing provides these tips:
- Understand your brand equity across each generation of shoppers.
- Build loyalty amongst younger Millennial
shoppers -- they are the fastest growing spending generation.
- GenX shoppers are the largest spenders today
- The once important Boomer generation is beginning to spend less.
Watch the Food Trend of Eating Out by Eating In
In Eating Out by Eating In?Millennials Drive Change in Retail Foods, Steve Johnson our Grocerant Guru delves int the rise of the Grocerant Niche... that is companies selling fresh prepared food for Eating In or Eating Out. Millennials are on a quest for personal discovery... looking past the once obvious choice. The result is an opportunity for a new business... Read More.