I am excited to be working with my new client , Leslie Kaplan co founder of Ready. Set. Cupcake! by The Piping Gourmets. I met Leslie and her partner Carolyn at the Sumner Fancy Food Show of 2012 .Their products are a variety of No Mix, No Mess, frozen all natural oven- ready cake batters and ready-to-frost buttercream frostings for every cupcake lover to enjoy.
Their Unique Selling Proposition - It fills the niche of consumers wanting a quality product... the desire to bake it myself... without needing the skills of a baker. I call this the "timid baker" segment.
I will be writing about how they will grow their business through working with me on winning investor pitches and retail buyer pitches. Follow us to learn how to grow your food business.
Read how we formulate a winning Investor Pitch and a Winning Retail Buyer Pitch.