Hormel Foods recently conducted a survey to find out how people are planning to celebrate the Super Bowl. Rather than a long research study recap, they created this cool infographic enclosed here on the blog.
The Hormel Meal Solutions page has their own Game Day Featured Recipes.
A couple stats of note:
- 57% of people, if given the choice, would have Rachael Ray plan their Game Day party menu.
- 61% of people chose pizza as a top pick for their party menu.
- 66% of people surveyed will spend $100 or less on their celebration.
Does Your Food Brand Have Game Day Products?
It is too late to create in-store trade promotions since events are planned months in advanced by the retail buyer and merchandiser. However you can do some research by driving around over the next week to get ideas from other food brands on their game day in-store promotions and merchandising displays. Pretzel Crisps VP of Marketing Perry Abbenante, gave me great ideas on Creating Innovative and Effective Trade Promotions.
click image for larger view
If you want some inspiration check out my Retail In Store Display Pinboard on Pinterest.
Do You Have Pictures of Great Displays for Your Food Brand?