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Domenick Celentano

New Starbucks Steel Gift Card. What Can We Learn from this for Our 2013 Marketing Plans?

By December 5, 2012

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New Starbucks Steel Gift Card

What can I say... :) This card costs $450 and even though they load it with $400 worth of Star"bucks"... I am amazed at how Starbucks can push the envelope in their brand value proposition.

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Starbucks Steel Gift Card costs $450 at gilt.com


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