The success of ready-2-eat and heat-N-eat fresh prepared food has been written about extensively and if you shop for food (and you do) you can see how Ready to Eat and Ready to Heat foods are everywhere. Why? Well consumers wnat to buy food where they want and when they want, which has given birth to the new term Omni-Channel Consumer. From the business side, it is driving top line sales and bottom line profits in exiting store footprints. If you want a good example of a non-traditional food channel, then you must see the Walgreens Video of their fresh foods section... they are clearly stealing "share of stomach from traditional food retailers.
Is your food company prepared to succeed in 2013, 2014 ... 2020? Here are some of the advantages to entering or expanding your business within the grocerant niche, moving away from channel management to serving the omni-channel consumer?
Read Fresh Food Retailing Trends, Consumers Expand the Definition of a Grocery Store from guest author Steven Johnson. He articulates how the narrow focus of the past 50 years of most food retailers no longer works.
Is your brand ready for changes? Are you still stuck in the kitchen? If so you had better get out in the market to see the trends that will affect the what, when, where and how of food shopping.