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Domenick Celentano

How to Sell to Walmart - Develop a Solid Shopper Marketing Program

By August 26, 2012

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Do you want to know How to sell to Walmart? Most food entrepreneurs want to know the steps to  pitch major retailers like  Whole Foods, Walmart, Target, and the like.

In-store and social media program... Energy SheetsŪ partnering with Walmart and Pitbull.The first article, How to Sell To Walmart 6 steps comes from an expert in Walmart. FUEL Parterships creates a Shopper Marketing programs and gave me insight into their successful retail marketing programs for the Sheets Energy Strips brand.

The picture here of Pitbull endorsing Sheets is an example of how FUEL created in-store excitement at Walmart. Of course it is far more complex than just endorsements.

The first step for brands is to "Develop Your Products to be Walmart Customer Relevant". You thought Walmart only cared about price? Wrong...  read more...


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