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Domenick Celentano

Does Pinterest Drive More Revenue as a site Referrer?

By May 18, 2012

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Pinterest Vs. Facebook Who Drives More Sales?

I usually don't cover non food industry related news, however we all know how digital marketing and social media in particular are changing the landscape of food and beverage marketing.

Pinterest vs Facebook Boticca Jewelers ResearchMy colleague Esther Pasarakis sent me an interesting article, Pinterest vs. Facebook: The Pros and Cons of Their Traffic. It caught my attention for two reasons: I post interest food pictures from the articles and blog post on Pinterest here on food & beverage AND food is visual!

You can read the entire article or peruse the infographic here , Pinterest vs Facebook Boticca Jewelers Research.

Online jewelry retailer Boticca found that visitors from Pinterest spent $190, which is 10% higher than the average Boticca customer! Facebook, users spent on average $85, or 44% less than the typical Boticca buyer.

Is Pinterest a better referrer to increase your sales?

I don't think the experts really know since Pinterest is recently the hot social sharing site for pictures so who knows where it will be in the next couple of years.

Companies are questioning - does advertising on Facebook really pay?

More importantly are Facebook users really in the mode of consumption when they are on the site? Maybe Facebook users don't want to mix commercial with social AND maybe Pinterest users are in the shopping mode when on the site?

So, I think all foodpreneurs and food brands ought to consider Pinterest as a social vehicle. But beware that you should probably pin interesting pictures back to great content you provide about your food brand. Let the content drive those potential consumers to shop your web site or get them into the supermarkets to get your product off the shelf and on to their plates!


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