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Domenick Celentano

QSR Food Trends - McDonald's Delivers A January Comparable Sales Increase Of 6.7%

By February 8, 2012

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McDonald's Corporation today announced global comparable sales growth of 6.7% in January. Performance by segment was as follows:

  • U.S. up 7.8%

  • Europe up 4.0%

  • Asia/Pacific, Middle East and Africa up 7.3%

Chief Executive Officer Jim Skinner said.  "Our focus on enhancing the McDonald's experience through great-tasting, affordable food and beverage choices served in increasingly modernized restaurants is helping make McDonald's our customers' favorite place and way to eat and drink."

McDonalds Revenue Drivers

U.S. sales rose 7.8% as customers visited McDonald's to enjoy wholesome breakfast choices, McDonald's popular McCafe beverage line-up and

classic core favorites, as well as the most recent addition to the menu - Chicken McBites - made with bite-sized pieces of premium chicken breast available for a limited time.

Europe posted a 4.0% increase in comparable sales for January driven by performance in the U.K., Russia, Germany and France . Amidst ongoing economic challenges, McDonald's core menu options, rotating premium and mid-tier offerings and ongoing restaurant re-imaging provided customers with compelling value and a relevant experience that drove the segment's comparable sales increase for the month.

Comparable sales in Asia/Pacific, Middle East and Africa (APMEA) increased 7.3% in January led by China, which benefited in part from the timing of Chinese New Year, and many other markets.  APMEA's unique limited-time food events, ongoing breakfast and lunch value platforms and unmatched customer convenience fueled the segment's performance.


McDonald's Delivers A January Comparable Sales Increase Of 6.7%

McDonald's Corporation (NYSE: MCD) today announced global comparable sales growth of 6.7% in January. Performance by segment was as follows:

  • U.S. up 7.8%
  • Europe up 4.0%
  • Asia/Pacific, Middle East and Africa up 7.3%

Chief Executive Officer Jim Skinner said.  "Our focus on enhancing the McDonald's experience through great-tasting, affordable food and beverage choices served in increasingly modernized restaurants is helping make McDonald's our customers' favorite place and way to eat and drink."

McDonalds Revenue Drivers

U.S. sales rose 7.8% as customers visited McDonald's to enjoy wholesome breakfast choices, McDonald's popular McCafe beverage line-up and classic core favorites, as well as the most recent addition to the menu - Chicken McBites - made with bite-sized pieces of premium chicken breast available for a limited time.

Europe posted a 4.0% increase in comparable sales for January driven by performance in the U.K., Russia, Germany and France . Amidst ongoing economic challenges, McDonald's core menu options, rotating premium and mid-tier offerings and ongoing restaurant reimaging provided customers with compelling value and a relevant experience that drove the segment's comparable sales increase for the month.

Comparable sales in Asia/Pacific, Middle East and Africa (APMEA) increased 7.3% in January led by China, which benefitted in part from the timing of Chinese New Year, and many other markets.  APMEA's unique limited-time food events, ongoing breakfast and lunch value platforms and unmatched customer convenience fueled the segment's performance.

Percent Increase

Comparable

Systemwide Sales

Sales

As

Constant

Month ended January 31,

2012

2011

Reported

Currency

McDonald's Corporation

6.7

5.3

8.4

9.1

Major Segments:

U.S.

7.8

3.1

8.6

8.6

Europe

4.0

7.0

3.0

6.7

APMEA*

7.3

5.2

15.7

11.9

* Asia/Pacific, Middle East and Africa

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