Is Mrs. Fields future in consumer packaged foods in supermarkets?
Mrs. Fields Famous Brands (the "Company"), a franchisor of Mrs. Fields and TCBY, today announces a new board of directors as the company charts a new course towards global growth and profitability.
Robert S. Morrison, the former chairman, president and CEO of The Quaker Oats Company, and an operating partner of Z Capital Partners, L.L.C. ("Z Capital"), one of Mrs. Fields' new major shareholders.
With a heavyweight with background at Kraft and Pepsico coming on board, one would speculate that the Mrs Fields Brand may be positioned for a new product launch in the retail supermarket channels. Why? Well, I don't have inside information but of the 5 board members, he is the only member with consumer products goods CPG experience.
Mrs. Fields Famous Brands (the "Company"), a franchisor of Mrs. Fields and TCBY, today announces a new board of directors as the company charts a new course towards global growth and profitability.
Robert S. Morrison, the former chairman, president and CEO of The Quaker Oats Company, and an operating partner of Z Capital Partners, L.L.C. ("Z Capital"), one of Mrs. Fields' new major shareholders.
With a heavyweight with background at Kraft and Pepsico coming on board, one would speculate that the Mrs Fields Brand may be positioned for a new product launch in the retail supermarket channels. Why? Well, I don't have inside information but of the 5 board members, he is the only member with consumer products goods CPG experience.
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