Food & Beverage: Most Popular Articles
Walmart Is Creating Express Stores to Solve Shoppers Convenience Gap.
In-Store Retail Marketing is the lifeblood of the supermarket and for brands. These create Trial and Repeat Purchase AND create all important Impulse Sales. You know impulse, all of those items you purchased that were not on your shopping list!
Here are 10 questions to ask a food copacker. Food entrepreneurs make big mistakes by spending money on production equipment vs. spending on new product launches and retail trade support.
Tips on Getting Your Product Idea Out of the Kitchen with the One Page Business Plan
Successful food entrepreneurs advice – Avoid mistakes… no me-too products, know the market need and create strong brand differentiators before you try to pitch your products to supermarkets.
Anyone reading this with children know “Happy Meals” and have purchased more than your fair share, whether by choice OR begrudgingly. What is interesting is this statistic: Happy Meals are approximately 10% of McDonalds sales.
Your new food product is now ready to get Out of the Kitchen and on to the Retail Shelf. How your product tastes is NOT the most important factor element of your sales pitch. Successful new product launch requires an effective sales pitch to a retail buyer.
Your food packaging has to communicate in 1/10 of a second your brand identity and features and benefits. Otherwise you lose the customer! Food packaging must be functional and adhere to FDA Labeling and Health Claims regulations.
Restaurant Formats - Starting a restaurant? Here are the basics of QSR, Casual Dining and Fast Casual
Want to know how to sell to Whole Foods? An interview with the CEO of Prosperity Organics on their national Whole Foods rollout.
A product marketing plan can be built in ten logical steps for any food and beverage product. Brand positioning leads to better brand awareness to get the consumer to take your product off of the supermarket shelf. You just have to follow each step to get from kitchen to market faster!
Do we want someone else to assemble your food products? GSC's business is assembly of a finished product. Foods that are best for contract packers are the kinds that can be sent in as bulk. Snack foods and frozen foods are not applicable.
Developing a food business marketing plan can be a daunting process. Use this five step process to improve your food business marketing strategies.
Content Marketing is necessary for Successful New Product Launches. Food entrepreneurs are challenged with limited marketing budgets yet need to “get the word out”. It is more than social media and search engines optimization. Learn how a carefully crafted content marketing plan allows you to increase awareness and “trial” of your food or beverage product. And most importantly, repeat purchase.
3 critical components most food entrepreneurs ignore, Licenses needed for Food Distribution and working with a Product Fulfillment service
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Cloud based software can help small food manufacturing businesses manage cost of goods effortlessly help move from a recipe to a structured bill of materials
What is the difference between a beverage and a dietary supplement? An interview with an expert Richard Perlmutter, M.S. President of Abington Nutrition Services LLC
Mintel, the global leader in market and consumer intelligence, has their crystal ball out revealing consumer food trends in the year ahead.
Food entrepreneurs should consider a food broker given today’s competitive Food & Beverage landscape. Brokers are experts to Get Your Product on the Retailers Shelf in supermarkets, specialty food retail stores and mass merchants like Target and Walmart.
Major grocery retailers are rushing in embrace Social Media to execute Custom Content Grocery Marketing.
Kaf-faux has the same rich satisfaction of coffee, but it’s actually super healthy, yet no one has to know you’re not drinking a macho cup-o-joe, because it looks just like coffee whether you add milk or not. So say goodbye to jangled nerves, acidy stomach and harmful dehydration of coffee, yet still charge on with your day with a delicious, energizing beverage.
Here are tips on successful new product launch and successfully creating a winning retail buyer sales pitch in the food & beverage market from VP of Marketing at Pretzel Crisps.
Food Trucks: Latest Food Trend Mobilizes Food To Go. Thinking of starting a food business? Technomic, the leading foodservice research and consulting firm has released a report on emerging trends in the restaurant business. Their bottom line is the restaurant landscape is changing in three key areas. Read on for more details.
Fast food trends are hard to predict and upscale fast food is appearing in many locations. Pret A Manger sandwich shops are upscale fast food - a hybrid fast food and fast casual restaurant. Upscale fast food Pret a Manger will be coming to a suburban shopping center near you.
The Foodpreneur's entrepreneur success stories teach you how to sell to grocery stores.
The decision for building a commercial kitchen is a big investment whether you are a restaurant or a food entrepreneur selling product to the grocery retail sector.
What are the new product launches food consumers remember the most, according to a report from Schneider Associates.
Farmers Markets are still a great platform to build your business. Eliminate the middleman and sell directly with these tips.
Food 101 - Successful New Product Launches by using the 5 Steps to Positioning Food and Beverage Products
This is part two of the most memorable product launches food consumers remember the most, according to a report from Schneider Associates. Page 3.
So, how will you get your “unfair” share of the pie? Your food product marketing plan must include a winning retail sales pitch for you to grow your brand share and maximize your retail distribution channels. You can’t get off the shelf unless you get on the shelf. Page 2.
How to Fund a Small Business? Crowdfunding is a new way for Food Entrepreneurs to scale their business and to get the crowd to bring small brands to the next level. CircleUp is focusing on consumer products companies. Why? Because the crown shops and knows what is out there.
Your product has one second to grab the grocery shoppers attention. Learn how to design effective in-store point of sales.
Designing a nutritional facts label requires a food packaging designer with an understanding of FDA’s nutrients of concern and nutrients to encourage.
Consumers want everything in their snacking options: Better For You, Indulgence, Portability. The question is, can brands deliver?
Capitalizing on the “healthier for you trends” burgeoning in today’s food market, Frito Lay is taking the bold move to make segments of their snack line more health and wellness focused.
Customers that can’t say enough about your brand are what we call Brand Evangelists. They are your best sales people since they have high credibility. They are impartial as a brand messenger and all they cost you is great service! So how do you convert your customers to brand evangelists? Gladworks Marketing tells you how.
Urban upscale fast food brand Pret A Manger is following the fast food trend of urban focused upscale fast food. Beyond the sandwich shop, a hybrid of fast food and fast casual restaurant will be located in the new CityTarget in Chicago. Page 3.
How do you innovate and launch new products successfully on to the grocery shelves? Beanitos CEO says you should be looking at food trends to see market opportunities. Also look at other successful entrepreneurs can help you create a successful road map for your food business.
When you shop for commercial kitchen equipment you can buy it for cash, lease it conventionally or take the hybrid lease to own. See what this means.
The nutrition information label is an important tool in your marketing mix. A nutrition expert show the before and after nutrition facts label after revised new product development of a cupcake. Consider getting a package design professional who works with a nutrition expert. They know the food packaging guidelines for designing the nutritional facts label to adhere to FDA nutrition facts guidelines. Page 2.
FoodBevXpert helps clients successfully start a food business the easy way
FoodBevXpert show you how to successfully start a food business and sell to supermarkets.
Content Marketing New Product Launch success stories from Good Green Bars and Three Tarts. As food entrepreneurs they were challenged with limited marketing budgets yet need to “get the word out”. They knew it was more than social media and search engines optimization and opted for a carefully crafted content marketing plan. They achieved increased awareness and “trial” of their food products and most importantly, repeat purchase.
I am searching for food entrepreneurs to pitch their new business or innovative food products here on About.com. I am The FoodPreneur and food & beverage guide here… as business strategist, I help food entrepreneurs launch their business. I am inviting you to participate in the Food & Beverage “Pitch Your Food Business” here on About.com.
Why will Amazon Private Label Foods be a serious contender in retail grocery? They know how manage the last mile.
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Fewer consumers cook from scratch resulting in the growth of Grocerants. Grocerants are a result of retail channel blurring between restaurants and grocery stores. The target the time-starved consumers with ready eat or ready to heat food components that can be bundled into a meal.
Online Grocery Shopping business models have fallen on that “last mile of delivery”. Well Amazon Fresh’s Seattle Spotlight program has the solution for selecting vendors and getting your food to you fresh.
How can I sell my food products to Walmart? As the number 1 food retailer in the USA, many food entrepreneurs aspire to sell to Walmart. Shopper Marketing agency FUEL Partnerships outlines six steps to a Walmart sales pitch.
How did Barilla use Mommy Bloggers for their Barilla Microwaveable Meals new product launch campaign? And why did they introduce these as shelf-stable meals vs. more familiar frozen food meals? The confluence of trends in consumers suggested position shelf-stable to today’s time starved consumers and moms in particular.
Learn how to sell more products with Twitter. Launch new products, create your own branded 24 hour news cycle and allow you to have those critical one-to-one conversations with your consumers.
Get out of the kitchen, go to supermarkets, do research by driving around, to know what customers want.
How do brands market healthy snack for kids? Far too often, parents face the compromise in snacks: convenience to match busy kids schedules vs. the healthy snack attributes moms seek. It appears GoGo squeeZ may have found the perfect “snack solution” for parents. The squeezable pouch and built-in straw make healthy snacking and playing on-the-go easy for kids.
What is Ice Syrup? We have taken top class Frozen (the same process used to produce Ice Wine) Vidal and Cabernet Franc wine grapes, and pressed and evaporated the juice from them to create an incredible lush, balanced and delicious food additive, enhancer and seasoning.
A sales pitch for Natural sleep remedies… is it compelling or does the brand need some help? When we think of things to help us sleep, we don't usually think of a nutrition bar. Food entrepreneur Sean Folkson created NightFoods, combining tasty nutrition to aid in sleep.
Small Business Pitch from Favorable Treats - They sell all-natural, made-from-scratch cookie dough. They really sell a nostalgic feeling of what you experienced as a kid. Well positioned as a “Favorable Treats reminds you of your favorite memories of yesterday while eating that favorite cookie.”
Your competition can't copy the emotional connection your brand has with your customers. Create great content marketing with your backstory.
Olive Garden launched a line of salad dressings at SAM’s club, IHOP launched a new line of syrup in supermarkets. This got me thinking about the new trend of Migration Marketing from some of the major foodservice restaurant brands.
Pinterest has some distinct advantages for marketing Artisan, Local and Specialty food brands over other social media especially Facebook for staying current on trends. Pinterest users tend to be people who follow visual interests like fashion, art, interior design and our favorite topic, FOOD.
Private Label Manufacturers Association continues to show the strength in Private Label Retail Store Brands.
Do you want know how to sell to grocery stores? Learn from entrepreneur success stories like this one from Fun to Eat Fruit.
Food and Beverage Packaging has four roles, Product Protection, Product safety, Product Freshness and Brand Identity... integral to successful new product development and new product launch for food entrepreneurs starting or running a food business.
Google Plus with careful search engine marketing - foodpreneurs drive supermarket sales this way. SEO simply connects what you have to say with what your consumers are searching for. Don’t get spammy and stuff with keywords… be relevant. This engages your community and makes it grow. Page 3.
An expert gives us 10 ways to build your restaurant catering program
Overcome the challenges of expanding food distribution for your small food business with these 5 tips from a real food entrepreneur.
Do you really need to know the difference between Food Additives and Food Ingredients? You do in order to avoid FDA regulatory headaches and fines
Fast Casual and Upscale QSR Pizza providing market leadership in innovative new offerings. Although pizza is consumed by approximately 50% of the public weekly, pizza operators are looking to expand their menus AND increase the average ticket with desserts and sandwiches.
The path of a food entrepreneur is this: getting out of the kitchen, getting on the shelf and getting on the consumers plate. Why do food entrepreneurs fail? They get stuck in the kitchen, meaning they focus so intently on the “food”… thinking incorrectly that this is the path to success. Why does this happen?
You can use techniques from the Starbucks “Tweet-a-Coffee” Twitter Campaign
Walmart is seeking more share of stomach in the food and beverage sector with Neighborhood Markets, Walmart Express and Social Media efforts on Facebook with My Local Walmart
Social Media New Product Launch requires food entrepreneurs to focus on Brand Position, Content is King and Know Your Audience.
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Low cost food business startup idea- try a farmers market first. Tips from @buzzfarmers Amanda MacArthur can help you get going.
The Omni-Channel Consumer is making it difficult for retail and foodservice operators to draw the lines of competition. Today Whole Foods is competing with Walgreens and Starbucks is competing with McDonalds McCafe.
Pret A Manger avoids the fast food super sized meals and focuses on local US tastes in their upscale urban sandwich shops. These sandwich shops cater to a time starved, healthy, value driven urban customers with their sandwich in a box meals. Page 2.
Ready Set Cupcake business pitch is perfect: Ready Set Cupcake fills the niche of consumers wanting a quality product… the desire to bake it myself… without needing the skills of a baker.
A foodpreneur's guide to understanding FDA Regulations on foodhealth claims and how to design food labeling to communicate food and nutrition information.
Restaurant trends and retail food rends point to blurring lines. We went from channels to channel blurring to omnichannel and now migration marketing. Consumers find fresh prepared ready-2-eat food options at a wide and growing array of outlets across almost every channel: convenience stores, chain drug stores, restaurants, grocery stores, club stores, vending and even more non-food retailers like dollar stores.
Brand authenticity… what is that? Krispy Kremes digital marketing strategy is grounded on finding the answer to this simple question: “do they really care”. Social Media should be all about make it easier for customers to use the brand in a way that is natural NOT getting people to use the brand differently.
GSC Packaging, an expert, has tips for food startups select the right food package.
Here is a quick review of Gross Margin for the retail food & beverage sector
Starting a Food Business? You Can Avoid Costly Mistakes
Artisan food trends for 2012 are coming from consumer backlash to big, imports from China and growing distrust of CPG food brands tinkering with ingredients and authenticity. Artisan foods conjures up images of individuals, passionate about their specialty food products, working with their hands, creating unique products unlike those that are available in specialty grocery stores.
Idea to Opportunity Feasibility Template. The ADTV Model.
The Digital Shopper is Changing Shopper Behavior In Store. 35% of consumers download coupons from brand and/or retailer web sites.
Here are simple tips buying new or used commercial kitchen decision for outfitting a commercial kitchen. Page 2.
Social Media drives Fun to Eat Fruit and Mommy Bloggers help grow the brand.
What is a GPO? Well, independent restaurants need a group purchasing organization to attaing food costs equal to casual and fast casual national chains. Interviewing a few GPO's will tell you which one works best for your small restaurant.
Practical Tips for Getting Your Product on the Retailers Shelf
If you own a food business, you can learn sales forecasting in 5 easy steps
Mobile needs to create a better experience as consumer concerns about privacy loom
Digital Shoppers at Supermarkets are proliferating… mobile apps are bringing the grocery store to the shopper and NOT the shopper to the grocery store. That is the concept of shopping walls or virtual grocery stores.
Do you rely on frozen foods in some fashion or another? Just opening your freezer probably answers this question. We all need to make meal time easier and more enjoyable.
Smartphones are the new supermarket shopping cart. Peapod Pilots New Ways to Grocery Shop Anywhere Anytime with Virtual Grocery Stores
Get Your Product Idea Out of Kitchen and On To Your Consumer’s Plate
Starting a Gluten Free food business means you should be working with Celiac Support Groups for greater awareness. Social media reviews and sampling are the keys here for Kitchen Table Bakers.
IBM's Cognitive Cooking experiment can shake up the culinary world and food industry
Recently Sbarro announced they were closing 155 units, blaming this on declining mall traffic. Yet Cheesecake Factory, also mall based, had revenue increase by 16 percent in 2013.
Virgin StartUp presents Foodpreneur Fest 2014
Social Media Engagement is the How….. The Great Idea is the What. Heinz Social Media and Digital Marketing address the what before they jump into tactics. Foodpreneurs can learn from their 3 pronged social strategy for their own new product launch efforts.
We show you how to Prepare Your Sales Pitch to Potential Food Brokers and create a list of key questions to ask a food broker at your first meeting. These tips help you partner with the right broker to Get Your Product on Retailers Shelves in the supermarket. Page 2.
Did you know you can design a Nutrition Facts Label for free with ReciPal for nutrition analysis?
Starting a small company – See How Zero Water gains shelf space in major retail stores
Trader Joes secret weapon... in-store experience, great prices and customer delight
Food entrepreneurs can use these 5 Steps of social media food marketing to help cultivate an organic community around a brand or product. At the same time, few things have the power to capture people’s fancy and incite enthusiasm like good food and drink.
See what Starbucks is doing to get their customers back.
Information Resources Inc published its 15th annual publication of New Product Pacesetter which is an annual study of the most successful consumer new product entries of the past year. 2009 was year of economic challenges, consumer retrenchment and the dawn of what is termed “Affordability”. It used to be Value that was a key consumer driver and with cash strapped shoppers trying to stretch their budgets, they are also looking at what they can “Afford” to purchase.
Consumers are changing – we don’t eat 3 meals a day. Food trends to watch are customization and personalization which are becoming differentiators in new product launch and the consumer share of stomach.
Slim-Fast Combines Social Media and Word of Mouth to Promote their 1 2 3 Program
The mini desserts trend is built on this… providing the consumer just the right amount of indulgence
Small food businesses should use these QR codes. Put QR codes on packaging to boost sales at the supermarket.
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Women entrepreneurs at the Fancy Food show exhibited innovation as well as a passion for a cause… practicing social entrepreneurship. So on September 1, 2011, Dori Ross started Tonewood Maple 2011 in Mad River Glenn Vermont.
Abbott Nutrition applied their key learnings of Baby Boomers changing tastes to launch a new product in the Ensure portfolio; Ensure Clear. Ensure Clear looks like a functional beverage with the brands well know nutritional benefits for older adults. It was the markets first nutritional drink as an alternative to shakes. Ensure Clear is poised to be a new class of beverage options for adults seeking supplemental nutrition as they age.
Mommy Bloggers are part of McDonalds new product launch relying on social media, McDonalds will sample bloggers with their new Blueberry Pomegranate Smoothie. Currently this product is not nationally distributed and the hope is this product resonates with
Why you need to hire a food expert to help you sell to supermarkets.
Food Entrpreneur Success Stories - The Journey Basket knows how to commercialize a product idea with a Minimum Viable Product.
Brinner (breakfast for dinner), Linner, lunch merging with dinner. Perpetual Snacking (and small bites), we are fast becoming a nation of perpetual snackers… only 5 percent of consumers eat three square meals a day. As a matter of fact the idea of a normal day being breakfast, lunch and dinner is a myth according to Technomic.
Follow these 5 Steps to obtain supermarket distribution for your small artisanal food brand from the founder of Green Mountain Mustard.
Here are tips for the new vs. used decision for building a commercial kitchen. Page 3.
Learn the 3 Phases of developing a killer crowdfunding campaign for your artisan food business.
The Pepperidge Farm New Product Launch – Goldfish Sandwich Bread gives mom an edge in the battle of lunch box meal preparation.
Woman food entrepreneur creates a successful brand of fusion flavored empanadas... World Empanadas.
Positioning statements succinctly communicate the great taste of your food product because people can;t taste your product until they buy it.
Retail Foodservice Success is Evolving with the Grocerant Niche, a hybrid of retail and foodservice that provides high quality ready to eat foods and ready to heat meals. Page 3.
Want to raise $1 Million for your business in less than 8 weeks? Melt Organics woman entrepreneur Meg Carlsongot the job done.
Will supermarket retail buyers use crowdsourcing and social media in the future? Artisan and local food brands have a new way to sell their products online and with a social media crowdsourcing component with the @WalmartLabs Goodies.com launch.
The snack food industry is no longer only Salty Snacks and Candy. Snacking has broadened. The Rethinking your Snack Survey from Pretzel Crisps along with IRI’s State of the Snack Industry 2011 illustrates how snacks are now becoming Cross Category products.
Over 65% of consumers plan their food shopping trips with grocery shopping lists increasingly using internet and social media.
Public Relations Planning includes reputation management to handle product recalls and negative social media word of mouth.
Learn how to get an inexpensive app for your small restaurant, deli or bar.
Are you a small food business having trouble selling to retailers? A foodpreneur is using the Williams and Sonoma Artisanal Market to sample customers
A contract packaging company can be a great asset to a food entrepreneur, freeing the foodpreneur to focus on new product launch and consumer marketing.
Tips for getting into production, Production and Fulfillment ideas
Two women food entrepreneurs saw the opportunity to get from kitchen to market by riding on the meteoric growth of the gluten free dessert category. See how Pure Gourmet built a solid food business in the gluten free foods arena.
Food Entrepreneurs can more easily pay attention to the accounting end of the food business with a host of inexpensive and easy to use online accounting systems.
Bradley Smoker, a small business, tells small food businesses about effective content marketing
The Pepperidge Farm New Product Launch – Goldfish Sandwich Bread gives mom an edge in the battle of lunch box meal preparation. Page 2.
Getting on the shelf is the most difficult part of a Food & Beverage business. So how can you bypass the retailer? Try a farmers market.
Capitalizing on the “healthier for you trends” Sweet Leaf Tea combines Grandmas recipe with high tech production methods and a funky internet branding strategy.
Melt Organics and Rhythm foods used Crowdfunding to raise growth capital. Equity crowdfunding is the newest CircleUp pioneered the space.
Changing eating habits, the focus on obesity and the new “Affordability” issues driven by the economy are making snacks viable and tasty consumer option.
Diet Pepsi Launches Skinny Can In Hopes Of Launching Brand To Move Out Of 3rd Place. Page 2.
The Foodpreneur will show you how to sell food at a Farmer's Markets like Franks Pickled Peppers
Time starved consumers are using frozen meals more frequently, feel they can eat healthier with these products and are also combine convenience with health.
The Fresh Diet is diet delivery service focused on strictly fresh options to help consumer lose weight
Want to see an example of a grocery retailers looking at artificial intelligence apps to supercharge their mcommerce marketing strategy? Mobile marketing is going beyond pushing promotional deals and is crossing the line to behavioral tracking and behavioral modification. Page 2.
Digital Branding and Digital Advertising are all the buzz. How about Artificial Intelligence Apps that track consumer behavior and possibly modify consumer shopper behavior?