Food & Beverage: Most Popular Articles
Walmart Is Creating Express Stores to Solve Shoppers Convenience Gap.
In-Store Retail Marketing is the lifeblood of the supermarket and for brands. These create Trial and Repeat Purchase AND create all important Impulse Sales. You know impulse, all of those items you purchased that were not on your shopping list!
Tips on Getting Your Product Idea Out of the Kitchen with the One Page Business Plan
Successful food entrepreneurs advice – Avoid mistakes… no me-too products, know the market need and create strong brand differentiators before you try to pitch your products to supermarkets.
Here are 10 questions to ask a food copacker. Food entrepreneurs make big mistakes by spending money on production equipment vs. spending on new product launches and retail trade support.
Your food packaging has to communicate in 1/10 of a second your brand identity and features and benefits. Otherwise you lose the customer! Food packaging must be functional and adhere to FDA Labeling and Health Claims regulations.
Your new food product is now ready to get Out of the Kitchen and on to the Retail Shelf. How your product tastes is NOT the most important factor element of your sales pitch. Successful new product launch requires an effective sales pitch to a retail buyer.
Anyone reading this with children know “Happy Meals” and have purchased more than your fair share, whether by choice OR begrudgingly. What is interesting is this statistic: Happy Meals are approximately 10% of McDonalds sales.
Restaurant Formats - Starting a restaurant? Here are the basics of QSR, Casual Dining and Fast Casual
Do we want someone else to assemble your food products? GSC's business is assembly of a finished product. Foods that are best for contract packers are the kinds that can be sent in as bulk. Snack foods and frozen foods are not applicable.
Want to know how to sell to Whole Foods? An interview with the CEO of Prosperity Organics on their national Whole Foods rollout.
3 critical components most food entrepreneurs ignore, Licenses needed for Food Distribution and working with a Product Fulfillment service
A product marketing plan can be built in ten logical steps for any food and beverage product. Brand positioning leads to better brand awareness to get the consumer to take your product off of the supermarket shelf. You just have to follow each step to get from kitchen to market faster!
Content Marketing is necessary for Successful New Product Launches. Food entrepreneurs are challenged with limited marketing budgets yet need to “get the word out”. It is more than social media and search engines optimization. Learn how a carefully crafted content marketing plan allows you to increase awareness and “trial” of your food or beverage product. And most importantly, repeat purchase.
FoodBevXpert helps clients successfully start a food business the easy way
Major grocery retailers are rushing in embrace Social Media to execute Custom Content Grocery Marketing.
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Food entrepreneurs should consider a food broker given today’s competitive Food & Beverage landscape. Brokers are experts to Get Your Product on the Retailers Shelf in supermarkets, specialty food retail stores and mass merchants like Target and Walmart.
Cloud based software can help small food manufacturing businesses manage cost of goods effortlessly help move from a recipe to a structured bill of materials
Developing a food business marketing plan can be a daunting process. Use this five step process to improve your food business marketing strategies.
Farmers Markets are still a great platform to build your business. Eliminate the middleman and sell directly with these tips.
Customers that can’t say enough about your brand are what we call Brand Evangelists. They are your best sales people since they have high credibility. They are impartial as a brand messenger and all they cost you is great service! So how do you convert your customers to brand evangelists? Gladworks Marketing tells you how.
Mintel, the global leader in market and consumer intelligence, has their crystal ball out revealing consumer food trends in the year ahead.
When you shop for commercial kitchen equipment you can buy it for cash, lease it conventionally or take the hybrid lease to own. See what this means.
Food Trucks: Latest Food Trend Mobilizes Food To Go. Thinking of starting a food business? Technomic, the leading foodservice research and consulting firm has released a report on emerging trends in the restaurant business. Their bottom line is the restaurant landscape is changing in three key areas. Read on for more details.
What is the difference between a beverage and a dietary supplement? An interview with an expert Richard Perlmutter, M.S. President of Abington Nutrition Services LLC
The Foodpreneur's entrepreneur success stories teach you how to sell to grocery stores.
A sales pitch for Natural sleep remedies… is it compelling or does the brand need some help? When we think of things to help us sleep, we don't usually think of a nutrition bar. Food entrepreneur Sean Folkson created NightFoods, combining tasty nutrition to aid in sleep.
Here are tips on successful new product launch and successfully creating a winning retail buyer sales pitch in the food & beverage market from VP of Marketing at Pretzel Crisps.
The decision for building a commercial kitchen is a big investment whether you are a restaurant or a food entrepreneur selling product to the grocery retail sector.
This is part two of the most memorable product launches food consumers remember the most, according to a report from Schneider Associates. Page 3.
Fast food trends are hard to predict and upscale fast food is appearing in many locations. Pret A Manger sandwich shops are upscale fast food - a hybrid fast food and fast casual restaurant. Upscale fast food Pret a Manger will be coming to a suburban shopping center near you.
Your product has one second to grab the grocery shoppers attention. Learn how to design effective in-store point of sales.
FoodBevXpert show you how to successfully start a food business and sell to supermarkets.
What are the new product launches food consumers remember the most, according to a report from Schneider Associates.
Fewer consumers cook from scratch resulting in the growth of Grocerants. Grocerants are a result of retail channel blurring between restaurants and grocery stores. The target the time-starved consumers with ready eat or ready to heat food components that can be bundled into a meal.
Kaf-faux has the same rich satisfaction of coffee, but it’s actually super healthy, yet no one has to know you’re not drinking a macho cup-o-joe, because it looks just like coffee whether you add milk or not. So say goodbye to jangled nerves, acidy stomach and harmful dehydration of coffee, yet still charge on with your day with a delicious, energizing beverage.
Consumers want everything in their snacking options: Better For You, Indulgence, Portability. The question is, can brands deliver?
Food 101 - Successful New Product Launches by using the 5 Steps to Positioning Food and Beverage Products
Get out of the kitchen, go to supermarkets, do research by driving around, to know what customers want.
Urban upscale fast food brand Pret A Manger is following the fast food trend of urban focused upscale fast food. Beyond the sandwich shop, a hybrid of fast food and fast casual restaurant will be located in the new CityTarget in Chicago. Page 3.
How do you innovate and launch new products successfully on to the grocery shelves? Beanitos CEO says you should be looking at food trends to see market opportunities. Also look at other successful entrepreneurs can help you create a successful road map for your food business.
Designing a nutritional facts label requires a food packaging designer with an understanding of FDA’s nutrients of concern and nutrients to encourage.
Food and Beverage Packaging has four roles, Product Protection, Product safety, Product Freshness and Brand Identity... integral to successful new product development and new product launch for food entrepreneurs starting or running a food business.
How to Fund a Small Business? Crowdfunding is a new way for Food Entrepreneurs to scale their business and to get the crowd to bring small brands to the next level. CircleUp is focusing on consumer products companies. Why? Because the crown shops and knows what is out there.
The nutrition information label is an important tool in your marketing mix. A nutrition expert show the before and after nutrition facts label after revised new product development of a cupcake. Consider getting a package design professional who works with a nutrition expert. They know the food packaging guidelines for designing the nutritional facts label to adhere to FDA nutrition facts guidelines. Page 2.
I am searching for food entrepreneurs to pitch their new business or innovative food products here on About.com. I am The FoodPreneur and food & beverage guide here… as business strategist, I help food entrepreneurs launch their business. I am inviting you to participate in the Food & Beverage “Pitch Your Food Business” here on About.com.
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How can I sell my food products to Walmart? As the number 1 food retailer in the USA, many food entrepreneurs aspire to sell to Walmart. Shopper Marketing agency FUEL Partnerships outlines six steps to a Walmart sales pitch.
Do you want know how to sell to grocery stores? Learn from entrepreneur success stories like this one from Fun to Eat Fruit.
An expert gives us 10 ways to build your restaurant catering program
What is Ice Syrup? We have taken top class Frozen (the same process used to produce Ice Wine) Vidal and Cabernet Franc wine grapes, and pressed and evaporated the juice from them to create an incredible lush, balanced and delicious food additive, enhancer and seasoning.
The Fresh Diet is diet delivery service focused on strictly fresh options to help consumer lose weight
Learn Tips for Using Twitter to sell more products at a Food Demo. Sampling more grocery shoppers means more sales and profits. It also shows the supermarket buyer your brand is hot! Page 2.
So, how will you get your “unfair” share of the pie? Your food product marketing plan must include a winning retail sales pitch for you to grow your brand share and maximize your retail distribution channels. You can’t get off the shelf unless you get on the shelf. Page 2.
Private Label Manufacturers Association continues to show the strength in Private Label Retail Store Brands.
How do brands market healthy snack for kids? Far too often, parents face the compromise in snacks: convenience to match busy kids schedules vs. the healthy snack attributes moms seek. It appears GoGo squeeZ may have found the perfect “snack solution” for parents. The squeezable pouch and built-in straw make healthy snacking and playing on-the-go easy for kids.
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How did Barilla use Mommy Bloggers for their Barilla Microwaveable Meals new product launch campaign? And why did they introduce these as shelf-stable meals vs. more familiar frozen food meals? The confluence of trends in consumers suggested position shelf-stable to today’s time starved consumers and moms in particular.
A foodpreneur's guide to understanding FDA Regulations on foodhealth claims and how to design food labeling to communicate food and nutrition information.
The path of a food entrepreneur is this: getting out of the kitchen, getting on the shelf and getting on the consumers plate. Why do food entrepreneurs fail? They get stuck in the kitchen, meaning they focus so intently on the “food”… thinking incorrectly that this is the path to success. Why does this happen?
Content Marketing New Product Launch success stories from Good Green Bars and Three Tarts. As food entrepreneurs they were challenged with limited marketing budgets yet need to “get the word out”. They knew it was more than social media and search engines optimization and opted for a carefully crafted content marketing plan. They achieved increased awareness and “trial” of their food products and most importantly, repeat purchase.
Brand authenticity… what is that? Krispy Kremes digital marketing strategy is grounded on finding the answer to this simple question: “do they really care”. Social Media should be all about make it easier for customers to use the brand in a way that is natural NOT getting people to use the brand differently.
Restaurant trends and retail food rends point to blurring lines. We went from channels to channel blurring to omnichannel and now migration marketing. Consumers find fresh prepared ready-2-eat food options at a wide and growing array of outlets across almost every channel: convenience stores, chain drug stores, restaurants, grocery stores, club stores, vending and even more non-food retailers like dollar stores.
Why will Amazon Private Label Foods be a serious contender in retail grocery? They know how manage the last mile.
Your competition can't copy the emotional connection your brand has with your customers. Create great content marketing with your backstory.
Here is a quick review of Gross Margin for the retail food & beverage sector
Slim-Fast Combines Social Media and Word of Mouth to Promote their 1 2 3 Program
Pinterest has some distinct advantages for marketing Artisan, Local and Specialty food brands over other social media especially Facebook for staying current on trends. Pinterest users tend to be people who follow visual interests like fashion, art, interior design and our favorite topic, FOOD.
Want to save money buying kitchen equipment for your food business or restaurant? Think scratch and dent as a way to save big dollars.
Capitalizing on the “healthier for you trends” burgeoning in today’s food market, Frito Lay is taking the bold move to make segments of their snack line more health and wellness focused.
Be smart at food trade shows! Don't pound the trade show pavement unless you read these money making questions
GSC Packaging, an expert, has tips for food startups select the right food package.
Social Media New Product Launch requires food entrepreneurs to focus on Brand Position, Content is King and Know Your Audience.
Digital Shoppers at Supermarkets are proliferating… mobile apps are bringing the grocery store to the shopper and NOT the shopper to the grocery store. That is the concept of shopping walls or virtual grocery stores.
You can use techniques from the Starbucks “Tweet-a-Coffee” Twitter Campaign
Online Grocery Shopping business models have fallen on that “last mile of delivery”. Well Amazon Fresh’s Seattle Spotlight program has the solution for selecting vendors and getting your food to you fresh.
If you own a food business, you can learn sales forecasting in 5 easy steps
As a food entrepreneur, you need to consider a copacker to get from kitchen to market faster and cheaper. Food demos coupled with social media will get your product flying off the shelves and into the consumers shopping basket. See how Pure Gourmet achieved success in starting a food business. Page 2.
Pret A Manger avoids the fast food super sized meals and focuses on local US tastes in their upscale urban sandwich shops. These sandwich shops cater to a time starved, healthy, value driven urban customers with their sandwich in a box meals. Page 2.
Get Your Product Idea Out of Kitchen and On To Your Consumer’s Plate
Woman food entrepreneur creates a successful brand of fusion flavored empanadas... World Empanadas.
Olive Garden launched a line of salad dressings at SAM’s club, IHOP launched a new line of syrup in supermarkets. This got me thinking about the new trend of Migration Marketing from some of the major foodservice restaurant brands.
Here are simple tips buying new or used commercial kitchen decision for outfitting a commercial kitchen. Page 2.
The mini desserts trend is built on this… providing the consumer just the right amount of indulgence
Low cost food business startup idea- try a farmers market first. Tips from @buzzfarmers Amanda MacArthur can help you get going.
Small Business Pitch from Favorable Treats - They sell all-natural, made-from-scratch cookie dough. They really sell a nostalgic feeling of what you experienced as a kid. Well positioned as a “Favorable Treats reminds you of your favorite memories of yesterday while eating that favorite cookie.”
Walmart is seeking more share of stomach in the food and beverage sector with Neighborhood Markets, Walmart Express and Social Media efforts on Facebook with My Local Walmart
Did you know you can design a Nutrition Facts Label for free with ReciPal for nutrition analysis?
Trader Joes secret weapon... in-store experience, great prices and customer delight
We show you how to Prepare Your Sales Pitch to Potential Food Brokers and create a list of key questions to ask a food broker at your first meeting. These tips help you partner with the right broker to Get Your Product on Retailers Shelves in the supermarket. Page 2.
A contract packaging company can be a great asset to a food entrepreneur, freeing the foodpreneur to focus on new product launch and consumer marketing.
Ready Set Cupcake business pitch is perfect: Ready Set Cupcake fills the niche of consumers wanting a quality product… the desire to bake it myself… without needing the skills of a baker.
Positioning statements succinctly communicate the great taste of your food product because people can;t taste your product until they buy it.
Why Do Entrepreneurs Fail? They don’t plan costs for Getting on the Shelf and on the Consumers Plate. Page 2.
Smartphones are the new supermarket shopping cart. Peapod Pilots New Ways to Grocery Shop Anywhere Anytime with Virtual Grocery Stores
What is a GPO? Well, independent restaurants need a group purchasing organization to attaing food costs equal to casual and fast casual national chains. Interviewing a few GPO's will tell you which one works best for your small restaurant.
Consumers are changing – we don’t eat 3 meals a day. Food trends to watch are customization and personalization which are becoming differentiators in new product launch and the consumer share of stomach.
Brinner (breakfast for dinner), Linner, lunch merging with dinner. Perpetual Snacking (and small bites), we are fast becoming a nation of perpetual snackers… only 5 percent of consumers eat three square meals a day. As a matter of fact the idea of a normal day being breakfast, lunch and dinner is a myth according to Technomic.
Abbott Nutrition applied their key learnings of Baby Boomers changing tastes to launch a new product in the Ensure portfolio; Ensure Clear. Ensure Clear looks like a functional beverage with the brands well know nutritional benefits for older adults. It was the markets first nutritional drink as an alternative to shakes. Ensure Clear is poised to be a new class of beverage options for adults seeking supplemental nutrition as they age.
Do you really need to know the difference between Food Additives and Food Ingredients? You do in order to avoid FDA regulatory headaches and fines
Idea to Opportunity Feasibility Template. The ADTV Model.
Women entrepreneurs at the Fancy Food show exhibited innovation as well as a passion for a cause… practicing social entrepreneurship. So on September 1, 2011, Dori Ross started Tonewood Maple 2011 in Mad River Glenn Vermont.
Social Media Engagement is the How….. The Great Idea is the What. Heinz Social Media and Digital Marketing address the what before they jump into tactics. Foodpreneurs can learn from their 3 pronged social strategy for their own new product launch efforts.
Food Entrepreneurs can more easily pay attention to the accounting end of the food business with a host of inexpensive and easy to use online accounting systems.
Google Plus with careful search engine marketing - foodpreneurs drive supermarket sales this way. SEO simply connects what you have to say with what your consumers are searching for. Don’t get spammy and stuff with keywords… be relevant. This engages your community and makes it grow. Page 3.
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The Digital Shopper is Changing Shopper Behavior In Store. 35% of consumers download coupons from brand and/or retailer web sites.
Artisan food trends for 2012 are coming from consumer backlash to big, imports from China and growing distrust of CPG food brands tinkering with ingredients and authenticity. Artisan foods conjures up images of individuals, passionate about their specialty food products, working with their hands, creating unique products unlike those that are available in specialty grocery stores.
Digital Branding and Digital Advertising are all the buzz. How about Artificial Intelligence Apps that track consumer behavior and possibly modify consumer shopper behavior?
Here are tips for the new vs. used decision for building a commercial kitchen. Page 3.
Food entrepreneurs can use these 5 Steps of social media food marketing to help cultivate an organic community around a brand or product. At the same time, few things have the power to capture people’s fancy and incite enthusiasm like good food and drink.
Entrepreneur Success Stories - Wine Duets Starting a Food Business and The Foodpreneur consulting is Helping this Growth.
Mommy Bloggers are part of McDonalds new product launch relying on social media, McDonalds will sample bloggers with their new Blueberry Pomegranate Smoothie. Currently this product is not nationally distributed and the hope is this product resonates with
Small food businesses should use these QR codes. Put QR codes on packaging to boost sales at the supermarket.
Are you a struggling and have a nice recipe? You probably don't have a food product that consumers will pay for. Page 2.
Cause Related Marketing. Food & Beverage.
Practical Tips for Getting Your Product on the Retailers Shelf
Fast Casual and Upscale QSR Pizza providing market leadership in innovative new offerings. Although pizza is consumed by approximately 50% of the public weekly, pizza operators are looking to expand their menus AND increase the average ticket with desserts and sandwiches.
Food Packaging must provide product protection throughout the retail distribution system to get it inot the hands of the consumer. Page 2.
Tips on launching a spirits product from Devotion Vodka founder Drew Adelman. The key is having the balance of foodservice and retail. Unlike foods in restaurants, spirits are branded so you can develop brand loyalty with customers, that should cross over into sales at retail liquor stores.
See what Starbucks is doing to get their customers back.
Diet Pepsi Launches Skinny Can In Hopes Of Launching Brand To Move Out Of 3rd Place. Page 2.
The snack food industry is no longer only Salty Snacks and Candy. Snacking has broadened. The Rethinking your Snack Survey from Pretzel Crisps along with IRI’s State of the Snack Industry 2011 illustrates how snacks are now becoming Cross Category products.
Starting a small company – See How Zero Water gains shelf space in major retail stores
Here is a food entreprenuer pitch from Pamela Ahtchi. This passionate food entrepreneur, is committed to creating healthy and delicious food products for health conscious consumers. She has gotten out of the kitchen and on to the shelf.
Time starved consumers are using frozen meals more frequently, feel they can eat healthier with these products and are also combine convenience with health.
With most consumer's today making food and beverage brand decisions in-store how does packaging play an important role as your Brand's Ambassador. Page 5.
Food Entrpreneur Success Stories - The Journey Basket knows how to commercialize a product idea with a Minimum Viable Product.
The Omni-Channel Consumer is making it difficult for retail and foodservice operators to draw the lines of competition. Today Whole Foods is competing with Walgreens and Starbucks is competing with McDonalds McCafe.
Social Media drives Fun to Eat Fruit and Mommy Bloggers help grow the brand.
Using using food stamps for fast food – USDA SNAP is Subsidizing Retail at the expense of Quick Service Restaurants. Why should the food polices prohibit using food stamps for fast food meals particularly with a growing menu of healthy meals from selling to food stamp recipients.
Walmart is seeking more share of stomach in the food and beverage sector with My Local Walmart on Facebook, local micro merchandising and more mom appeal. Page 2.
Two women food entrepreneurs saw the opportunity to get from kitchen to market by riding on the meteoric growth of the gluten free dessert category. See how Pure Gourmet built a solid food business in the gluten free foods arena.
Digital Marketing is to not get people to use the brand differently but to make it easier for our customers to use the brand in a way that is natural. This is how the Krispy Kreme Hot Light app was born. The app reinforces what people really love, which is getting the hot doughnuts. Page 2.
Learn how to how to sell to grocery stores by learning from my food entrepreneur success stories.
Follow these 5 Steps to obtain supermarket distribution for your small artisanal food brand from the founder of Green Mountain Mustard.
Food entrepreneurs – Facts Up Front goes beyond the Nutrition Facts Label. Proposed package labeling requirements are under consideration by the FDA. Although not adopted yet, it will change how you design food and beverage packaging.
Virgin StartUp presents Foodpreneur Fest 2014
Retailers and Brands Plan To Increase Their Investments in Shopper Marketing
This will be series of articles and interviews that features companies exhibiting ICE. I am not reviewing their products. What I am doing is looking at the company from a marketing and entrepreneurship perspective and highlighting what they are doing that your can learn from.
Do you want know how to sell to grocery stores? Learn from entrepreneur success stories like this one from Fun to Eat Fruit.
Want to raise $1 Million for your business in less than 8 weeks? Melt Organics woman entrepreneur Meg Carlsongot the job done.
Smartphones are changing the way food packaging is designed as well as the implementation of in-store shopper marketing programs. This is an opportunity for retailers, and brands to engage the digital consumer at the point of sale where 85% of product purchase decisions are made.
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A new food business accelerator in the UK, the challenges are the same as in the USA
Food entrepreneurs can create branding strategy by following 4 fundamentals for higher revenue and lower marketing costs.
Do you rely on frozen foods in some fashion or another? Just opening your freezer probably answers this question. We all need to make meal time easier and more enjoyable.
Sometimes great tasting products fail to perform on the retailer's shelf despite promotion activities.
Over 65% of consumers plan their food shopping trips with grocery shopping lists increasingly using internet and social media.