Food & Beverage: Most Popular Articles
Walmart Is Creating Express Stores to Solve Shoppers Convenience Gap.
In-Store Retail Marketing is the lifeblood of the supermarket and for brands. These create Trial and Repeat Purchase AND create all important Impulse Sales. You know impulse, all of those items you purchased that were not on your shopping list!
Here are 10 questions to ask a food copacker. Food entrepreneurs make big mistakes by spending money on production equipment vs. spending on new product launches and retail trade support.
Your food packaging has to communicate in 1/10 of a second your brand identity and features and benefits. Otherwise you lose the customer! Food packaging must be functional and adhere to FDA Labeling and Health Claims regulations.
Anyone reading this with children know “Happy Meals” and have purchased more than your fair share, whether by choice OR begrudgingly. What is interesting is this statistic: Happy Meals are approximately 10% of McDonalds sales.
Your new food product is now ready to get Out of the Kitchen and on to the Retail Shelf. How your product tastes is NOT the most important factor element of your sales pitch. Successful new product launch requires an effective sales pitch to a retail buyer.
Tips on Getting Your Product Idea Out of the Kitchen with the One Page Business Plan
Restaurant Formats - Starting a restaurant? Here are the basics of QSR, Casual Dining and Fast Casual
Want to know how to sell to Whole Foods? An interview with the CEO of Prosperity Organics on their national Whole Foods rollout.
Do we want someone else to assemble your food products? GSC's business is assembly of a finished product. Foods that are best for contract packers are the kinds that can be sent in as bulk. Snack foods and frozen foods are not applicable.
Successful food entrepreneurs advice – Avoid mistakes… no me-too products, know the market need and create strong brand differentiators before you try to pitch your products to supermarkets.
When you shop for commercial kitchen equipment you can buy it for cash, lease it conventionally or take the hybrid lease to own. See what this means.
A sales pitch for Natural sleep remedies… is it compelling or does the brand need some help? When we think of things to help us sleep, we don't usually think of a nutrition bar. Food entrepreneur Sean Folkson created NightFoods, combining tasty nutrition to aid in sleep.
Slim-Fast Combines Social Media and Word of Mouth to Promote their 1 2 3 Program
How can I sell my food products to Walmart? As the number 1 food retailer in the USA, many food entrepreneurs aspire to sell to Walmart. Shopper Marketing agency FUEL Partnerships outlines six steps to a Walmart sales pitch.
How do you innovate and launch new products successfully on to the grocery shelves? Beanitos CEO says you should be looking at food trends to see market opportunities. Also look at other successful entrepreneurs can help you create a successful road map for your food business.
Major grocery retailers are rushing in embrace Social Media to execute Custom Content Grocery Marketing.
Farmers Markets are still a great platform to build your business. Eliminate the middleman and sell directly with these tips.
Do you want know how to sell to grocery stores? Learn from entrepreneur success stories like this one from Fun to Eat Fruit.
Mintel, the global leader in market and consumer intelligence, has their crystal ball out revealing consumer food trends in the year ahead.
How do brands market healthy snack for kids? Far too often, parents face the compromise in snacks: convenience to match busy kids schedules vs. the healthy snack attributes moms seek. It appears GoGo squeeZ may have found the perfect “snack solution” for parents. The squeezable pouch and built-in straw make healthy snacking and playing on-the-go easy for kids.
A product marketing plan can be built in ten logical steps for any food and beverage product. Brand positioning leads to better brand awareness to get the consumer to take your product off of the supermarket shelf. You just have to follow each step to get from kitchen to market faster!
Content Marketing is necessary for Successful New Product Launches. Food entrepreneurs are challenged with limited marketing budgets yet need to “get the word out”. It is more than social media and search engines optimization. Learn how a carefully crafted content marketing plan allows you to increase awareness and “trial” of your food or beverage product. And most importantly, repeat purchase.
Here are tips on successful new product launch and successfully creating a winning retail buyer sales pitch in the food & beverage market from VP of Marketing at Pretzel Crisps.
Learn from my clients on how to successfully start a food business and get from kitchen to cash fast!
What are the new product launches food consumers remember the most, according to a report from Schneider Associates.
Food 101 - Successful New Product Launches by using the 5 Steps to Positioning Food and Beverage Products
Use aspirational marketing in your brand message to focus on emotions. People buy on emotions.Deutsch Family Wine & Spirits and Jim Nantz developed The Calling, a wine with a message ‘Unlock your calling in life.'. Page 4.
Food entrepreneurs should consider a food broker given today’s competitive Food & Beverage landscape. Brokers are experts to Get Your Product on the Retailers Shelf in supermarkets, specialty food retail stores and mass merchants like Target and Walmart.
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Developing a food business marketing plan can be a daunting process. Use this five step process to improve your food business marketing strategies.
Consumers want everything in their snacking options: Better For You, Indulgence, Portability. The question is, can brands deliver?
The Foodpreneur's entrepreneur success stories teach you how to sell to grocery stores.
How do you sell to Walmart when they are looking for that next new product to sell? Enter the Get on the Shelf contest.
Your product has one second to grab the grocery shoppers attention. Learn how to design effective in-store point of sales.
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Digital and Social
So how do you avoid costly food business startup mistakes? The best way is to learn from others so here is my follow-up article…
Fewer consumers cook from scratch resulting in the growth of Grocerants. Grocerants are a result of retail channel blurring between restaurants and grocery stores. The target the time-starved consumers with ready eat or ready to heat food components that can be bundled into a meal.
How to Fund a Small Business? Crowdfunding is a new way for Food Entrepreneurs to scale their business and to get the crowd to bring small brands to the next level. CircleUp is focusing on consumer products companies. Why? Because the crown shops and knows what is out there.
The path of a food entrepreneur is this: getting out of the kitchen, getting on the shelf and getting on the consumers plate. Why do food entrepreneurs fail? They get stuck in the kitchen, meaning they focus so intently on the “food”… thinking incorrectly that this is the path to success. Why does this happen?
The decision for building a commercial kitchen is a big investment whether you are a restaurant or a food entrepreneur selling product to the grocery retail sector.
This is part two of the most memorable product launches food consumers remember the most, according to a report from Schneider Associates. Page 3.
Food Trucks: Latest Food Trend Mobilizes Food To Go. Thinking of starting a food business? Technomic, the leading foodservice research and consulting firm has released a report on emerging trends in the restaurant business. Their bottom line is the restaurant landscape is changing in three key areas. Read on for more details.
The nutrition information label is an important tool in your marketing mix. A nutrition expert show the before and after nutrition facts label after revised new product development of a cupcake. Consider getting a package design professional who works with a nutrition expert. They know the food packaging guidelines for designing the nutritional facts label to adhere to FDA nutrition facts guidelines. Page 2.
A foodpreneur's guide to understanding FDA Regulations on foodhealth claims and how to design food labeling to communicate food and nutrition information.
Low cost food business startup idea- try a farmers market first. Tips from @buzzfarmers Amanda MacArthur can help you get going.
Fast food trends are hard to predict and upscale fast food is appearing in many locations. Pret A Manger sandwich shops are upscale fast food - a hybrid fast food and fast casual restaurant. Upscale fast food Pret a Manger will be coming to a suburban shopping center near you.
Designing a nutritional facts label requires a food packaging designer with an understanding of FDA’s nutrients of concern and nutrients to encourage.
GSC Packaging, an expert, has tips for food startups select the right food package.
What is the difference between a beverage and a dietary supplement? An interview with an expert Richard Perlmutter, M.S. President of Abington Nutrition Services LLC
Learn Tips for Using Twitter to sell more products at a Food Demo. Sampling more grocery shoppers means more sales and profits. It also shows the supermarket buyer your brand is hot! Page 2.
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Cloud based software can help small food manufacturing businesses manage cost of goods effortlessly help move from a recipe to a structured bill of materials
An expert gives us 10 ways to build your restaurant catering program
I am searching for food entrepreneurs to pitch their new business or innovative food products here on About.com. I am The FoodPreneur and food & beverage guide here… as business strategist, I help food entrepreneurs launch their business. I am inviting you to participate in the Food & Beverage “Pitch Your Food Business” here on About.com.
Kaf-faux has the same rich satisfaction of coffee, but it’s actually super healthy, yet no one has to know you’re not drinking a macho cup-o-joe, because it looks just like coffee whether you add milk or not. So say goodbye to jangled nerves, acidy stomach and harmful dehydration of coffee, yet still charge on with your day with a delicious, energizing beverage.
Customers that can’t say enough about your brand are what we call Brand Evangelists. They are your best sales people since they have high credibility. They are impartial as a brand messenger and all they cost you is great service! So how do you convert your customers to brand evangelists? Gladworks Marketing tells you how.
Smartphones are the new supermarket shopping cart. Peapod Pilots New Ways to Grocery Shop Anywhere Anytime with Virtual Grocery Stores
Trader Joes secret weapon... in-store experience, great prices and customer delight
What is a GPO? Well, independent restaurants need a group purchasing organization to attaing food costs equal to casual and fast casual national chains. Interviewing a few GPO's will tell you which one works best for your small restaurant.
Capitalizing on the “healthier for you trends” burgeoning in today’s food market, Frito Lay is taking the bold move to make segments of their snack line more health and wellness focused.
3 critical components most food entrepreneurs ignore, Licenses needed for Food Distribution and working with a Product Fulfillment service
How did Barilla use Mommy Bloggers for their Barilla Microwaveable Meals new product launch campaign? And why did they introduce these as shelf-stable meals vs. more familiar frozen food meals? The confluence of trends in consumers suggested position shelf-stable to today’s time starved consumers and moms in particular.
Small Business Pitch from Favorable Treats - They sell all-natural, made-from-scratch cookie dough. They really sell a nostalgic feeling of what you experienced as a kid. Well positioned as a “Favorable Treats reminds you of your favorite memories of yesterday while eating that favorite cookie.”
A contract packaging company can be a great asset to a food entrepreneur, freeing the foodpreneur to focus on new product launch and consumer marketing.
Digital Branding and Digital Advertising are all the buzz. How about Artificial Intelligence Apps that track consumer behavior and possibly modify consumer shopper behavior?
The Fresh Diet is diet delivery service focused on strictly fresh options to help consumer lose weight
Follow these 5 Steps to obtain supermarket distribution for your small artisanal food brand from the founder of Green Mountain Mustard.
Content Marketing New Product Launch success stories from Good Green Bars and Three Tarts. As food entrepreneurs they were challenged with limited marketing budgets yet need to “get the word out”. They knew it was more than social media and search engines optimization and opted for a carefully crafted content marketing plan. They achieved increased awareness and “trial” of their food products and most importantly, repeat purchase.
Here is a quick review of Gross Margin for the retail food & beverage sector
Starting a small company – See How Zero Water gains shelf space in major retail stores
Starting a Gluten Free food business means you should be working with Celiac Support Groups for greater awareness. Social media reviews and sampling are the keys here for Kitchen Table Bakers.
Online Grocery Shopping business models have fallen on that “last mile of delivery”. Well Amazon Fresh’s Seattle Spotlight program has the solution for selecting vendors and getting your food to you fresh.
Restaurant trends and retail food rends point to blurring lines. We went from channels to channel blurring to omnichannel and now migration marketing. Consumers find fresh prepared ready-2-eat food options at a wide and growing array of outlets across almost every channel: convenience stores, chain drug stores, restaurants, grocery stores, club stores, vending and even more non-food retailers like dollar stores.
Food entrepreneurs can use these 5 Steps of social media food marketing to help cultivate an organic community around a brand or product. At the same time, few things have the power to capture people’s fancy and incite enthusiasm like good food and drink.
How do grocery online printable coupons integrate in the multiscreen world consumer live in. Cross Platform is the buzzword, but in essence the consumer wants to seamlessly move from computer, to tablet to smartphone and not necessarily that linear fashion.
So, how will you get your “unfair” share of the pie? Your food product marketing plan must include a winning retail sales pitch for you to grow your brand share and maximize your retail distribution channels. You can’t get off the shelf unless you get on the shelf. Page 2.
Food and Beverage Packaging has four roles, Product Protection, Product safety, Product Freshness and Brand Identity... integral to successful new product development and new product launch for food entrepreneurs starting or running a food business.
What is Ice Syrup? We have taken top class Frozen (the same process used to produce Ice Wine) Vidal and Cabernet Franc wine grapes, and pressed and evaporated the juice from them to create an incredible lush, balanced and delicious food additive, enhancer and seasoning.
Idea to Opportunity Feasibility Template. The ADTV Model.
Here are simple tips buying new or used commercial kitchen decision for outfitting a commercial kitchen. Page 2.
Fast Casual and Upscale QSR Pizza providing market leadership in innovative new offerings. Although pizza is consumed by approximately 50% of the public weekly, pizza operators are looking to expand their menus AND increase the average ticket with desserts and sandwiches.
The mini desserts trend is built on this… providing the consumer just the right amount of indulgence
The Digital Shopper is Changing Shopper Behavior In Store. 35% of consumers download coupons from brand and/or retailer web sites.
Ready Set Cupcake business pitch is perfect: Ready Set Cupcake fills the niche of consumers wanting a quality product… the desire to bake it myself… without needing the skills of a baker.
Consumers are changing – we don’t eat 3 meals a day. Food trends to watch are customization and personalization which are becoming differentiators in new product launch and the consumer share of stomach.
Pret A Manger avoids the fast food super sized meals and focuses on local US tastes in their upscale urban sandwich shops. These sandwich shops cater to a time starved, healthy, value driven urban customers with their sandwich in a box meals. Page 2.
Woman food entrepreneur creates a successful brand of fusion flavored empanadas... World Empanadas.
Information Resources Inc published its 15th annual publication of New Product Pacesetter which is an annual study of the most successful consumer new product entries of the past year. 2009 was year of economic challenges, consumer retrenchment and the dawn of what is termed “Affordability”. It used to be Value that was a key consumer driver and with cash strapped shoppers trying to stretch their budgets, they are also looking at what they can “Afford” to purchase.
Get Your Product Idea Out of Kitchen and On To Your Consumer’s Plate
Dukan Diet products give Low carb dieters healthy food options made with natural ingredients such as oat bran, stevia and lo han that will increase convenience and provide optimal health benefits.
Capitalizing on the “healthier for you trends” Sweet Leaf Tea combines Grandmas recipe with high tech production methods and a funky internet branding strategy.
Small food businesses should use these QR codes. Put QR codes on packaging to boost sales at the supermarket.
Here are tips for the new vs. used decision for building a commercial kitchen. Page 3.
The snack food industry is no longer only Salty Snacks and Candy. Snacking has broadened. The Rethinking your Snack Survey from Pretzel Crisps along with IRI’s State of the Snack Industry 2011 illustrates how snacks are now becoming Cross Category products.
Practical Tips for Getting Your Product on the Retailers Shelf
Social Media drives Fun to Eat Fruit and Mommy Bloggers help grow the brand.
Brand authenticity… what is that? Krispy Kremes digital marketing strategy is grounded on finding the answer to this simple question: “do they really care”. Social Media should be all about make it easier for customers to use the brand in a way that is natural NOT getting people to use the brand differently.
Overcome the challenges of expanding food distribution for your small food business with these 5 tips from a real food entrepreneur.
Your crowdfunding pitch needs to attract early adopters… people who always want to get in on the ground floor.
Urban upscale fast food brand Pret A Manger is following the fast food trend of urban focused upscale fast food. Beyond the sandwich shop, a hybrid of fast food and fast casual restaurant will be located in the new CityTarget in Chicago. Page 3.
The Omni-Channel Consumer is making it difficult for retail and foodservice operators to draw the lines of competition. Today Whole Foods is competing with Walgreens and Starbucks is competing with McDonalds McCafe.
Pinterest has some distinct advantages for marketing Artisan, Local and Specialty food brands over other social media especially Facebook for staying current on trends. Pinterest users tend to be people who follow visual interests like fashion, art, interior design and our favorite topic, FOOD.
You can use techniques from the Starbucks “Tweet-a-Coffee” Twitter Campaign
class="no-js" itemscope itemtype="http://schema.org/Article" > My friends at The Daily Grommet have this
Food entrepreneurs can create branding strategy by following 4 fundamentals for higher revenue and lower marketing costs.
Did you know you can design a Nutrition Facts Label for free with ReciPal for nutrition analysis?
Be smart at food trade shows! Don't pound the trade show pavement unless you read these money making questions - Part 2 Plan to Attend a Tradeshow
Positioning statements succinctly communicate the great taste of your food product because people can;t taste your product until they buy it.
Virgin StartUp presents Foodpreneur Fest 2014
Brinner (breakfast for dinner), Linner, lunch merging with dinner. Perpetual Snacking (and small bites), we are fast becoming a nation of perpetual snackers… only 5 percent of consumers eat three square meals a day. As a matter of fact the idea of a normal day being breakfast, lunch and dinner is a myth according to Technomic.
Avoid These 5 Major Problems of Food Startups. Buyers care more about profit than your food!
Artisan and small food brand, see how Jack Rudy Cokctail Mixes increased sales by developing labeling that has a picture of thee founders grandfather.
Are you a small food business having trouble selling to retailers? A foodpreneur is using the Williams and Sonoma Artisanal Market to sample customers
Tips for getting into production, Production and Fulfillment ideas
Be smart at food trade shows! Don't pound the trade show pavement unless you read these money making questions
If you own a food business, you can learn sales forecasting in 5 easy steps
Artisan food trends for 2012 are coming from consumer backlash to big, imports from China and growing distrust of CPG food brands tinkering with ingredients and authenticity. Artisan foods conjures up images of individuals, passionate about their specialty food products, working with their hands, creating unique products unlike those that are available in specialty grocery stores.
Online Shopping Boom Spurs New Behaviors and Data Concerns As McCann Study Finds Consumers Want More from In-Store
A business pitch example from food entrepreneur Matt Ghorab. He is in his family business producing amazing, organic snacks, called Matt’s Munchies Premium Fruit Snacks.
Do you really need to know the difference between Food Additives and Food Ingredients? You do in order to avoid FDA regulatory headaches and fines
Walmart is seeking more share of stomach in the food and beverage sector with Neighborhood Markets, Walmart Express and Social Media efforts on Facebook with My Local Walmart
ElementBars.com lets users design their own custom energy bars on a customer Facebook App by a drag and drop method whee you are selecting organic and conventional ingredients and then personalize the label. Can they scale the business with this personalization? You decide?
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >When President
You really don't know how to purchase food packaging for your new foood business. Want to know how to do it?
Mobile needs to create a better experience as consumer concerns about privacy loom
Will supermarket retail buyers use crowdsourcing and social media in the future? Artisan and local food brands have a new way to sell their products online and with a social media crowdsourcing component with the @WalmartLabs Goodies.com launch.
I will unlock the secrets of visual marketing and how to choose and food packaging designer that fits the budget of artisan, local or specialty foods businesses.
Over 65% of consumers plan their food shopping trips with grocery shopping lists increasingly using internet and social media.
Why will Amazon Private Label Foods be a serious contender in retail grocery? They know how manage the last mile.
Cause Related Marketing. Food & Beverage.
Want to raise $1 Million for your business in less than 8 weeks? Melt Organics woman entrepreneur Meg Carlsongot the job done.
Your crowdfunding pitch needs to attract early adopters… people who always want to get in on the ground floor.
Not sure how to use Twitter for a New Food Product Launch? Using Twitter will drive more customers into the supermarket.
Learn how to get an inexpensive app for your small restaurant, deli or bar.
Do you know to select corrugated shippers for your food business? Staples Industrial gives you tips and techniques.
Want to save money buying kitchen equipment for your food business or restaurant? Think scratch and dent as a way to save big dollars.
Smartphones are changing the way food packaging is designed as well as the implementation of in-store shopper marketing programs. This is an opportunity for retailers, and brands to engage the digital consumer at the point of sale where 85% of product purchase decisions are made.
Digital Shoppers at Supermarkets are proliferating… mobile apps are bringing the grocery store to the shopper and NOT the shopper to the grocery store. That is the concept of shopping walls or virtual grocery stores.
Dining Alliances, a major restaurant Group Purchasing Organization gives Six Steps to Protect Your Bottom Line from Drought Damage. They show Independent or New Restaurants how to survive upcoming food price increases expected for 2013.
Diet Pepsi Launches Skinny Can In Hopes Of Launching Brand To Move Out Of 3rd Place.
Mommy Bloggers are part of McDonalds new product launch relying on social media, McDonalds will sample bloggers with their new Blueberry Pomegranate Smoothie. Currently this product is not nationally distributed and the hope is this product resonates with
Updated Positioning Creates New Role For The Pork That Food Entrepreneurs Need To Know
Food Entrpreneur Success Stories - The Journey Basket knows how to commercialize a product idea with a Minimum Viable Product.
The Foodpreneur will show you how to sell food at a Farmer's Markets like Franks Pickled Peppers
IBM's Cognitive Cooking experiment can shake up the culinary world and food industry
Private Label Manufacturers Association continues to show the strength in Private Label Retail Store Brands.
How Can You Take Advantage of the Proposed FDA Nutrition Label Changes?
See how we are buying and eating today.
Gourmet, Specialty and Premium Foods, Beverages and Consumer Trends Food Entrepreneurs Need To Know