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A Compendium of How To's in Digital Marketing

Get out of the kitchen and on to Web for more sales and profits

By

The Cheese Cave

The Cheese Cave Redbank New Jerey

Cote Media
Victoria’s Kitchen Almond Water is based on David’s Meniane's French grandmother

A backstory for content marketing is Victoria’s Kitchen way to differentiate their artisan Almond Water. The label was designed to communicate emotions instead of features and benefits.

Victorias Kitchen
Good Greens Bars content marketing plan was hyper-local (Cleveland, OH) .

Good Greens Bars content marketing plan was hyper-local (Cleveland, OH) executing a guest blogging campaign to increase impressions, traffic and Google rankings.

Charleston PR

Digital and Social Media Marketing

There are a flood of articles and blogs giving you advice on how to use social media.  Small specialty and artisan food entrepreneurs tend to focus on the food BUT forget that they need to create compelling messaging to get people to try their products.

Here is a compendium of the best Tips and Techniques on How to Make Digital Marketing and Social Media Work for small food brands, artisan and local food companies.

Storytelling Marketing

Victorias Kitchen uses Storytelling Marketing
Why artisan food entrepreneurs should use storytelling in developing packaging? See how Victorias kitchen based their story around the founders grandmother

Building a Brand Identity Using Story Telling Marketing
Artisan and small food brands should use story telling marketing. So see how Jack Rudy Cokctail Mixes increased sales by developing labeling that has a picture of thee founders grandfather.

The power of a story must drive your brand’s development
You have a story to tell about your food brand. So... tell it! Use it on social media, press releases and your packaging.

 

Content Marketing

Content Marketing Case Studies
Content Marketing - New Product Launch success stories from Good Green Bars and Three Tarts. As food entrepreneurs they were challenged with limited marketing budgets yet need to “get the word out”. They knew it was more than social media and search engines optimization and opted for a carefully crafted content marketing plan. They achieved...

What is Content Marketing?
Content Marketing is a must for Successful New Product Launches in the food & beverage sector. Food entrepreneurs are challenged with limited marketing budgets yet need to “get the word out”. More than social media and search engines optimization., carefully crafted content marketing plans allows you to increase awareness and “trial” or use of...

 

For Restaurants

Does Your Digital Marketing Generate a Fatter Bottom Line
Want more cash to your food business bottom line – use The Cheese Cave 3 step social media process bottom line.

The Cheese Cave Restaraurant Spreads the Word via Social Media
Want more cash to your food business bottom line – use The Cheese Cave 3 step social media process bottom line.

Why Your Restaurant Needs Facebook and Twitter
You can use techniques from the Starbucks “Tweet-a-Coffee” Twitter Campaign to grow your food business.

 

The Foodpreneur Client Cases

World Empanadas Web Site Development Before and After
This site was not working for World Empanadas across all 5 Steps of the Path to Purchase. The site was not optimized so it was not showing up on page one of a Google Search. It was not effective at creating Consumer Interest… it was really just a menu. And if you did not know what an Empanada was, you might think this was a sandwich menu, just..

Clients Corner - Fun to Eat Fruit
The Foodpreneur consulting helps many clients use Mommy Bloggers to grow their business. See how Fun to Eat Fruit use social media to solve the school lunch box challenge.

 

Mommy Bloggers and Social Influencers

Consumer Trends in the Snack Food Markets
Here are 15 Ways Snack Brands Can Be The Life of the Party by targeting online party planners. Consumers spend $38 billion annually on celebrations.

How to Market Beverages Through Online Party Planners
An effective way market your food brand is using bloggers and online influencers. Punchbowl.com, an online party planner, shows how to market beverages so brands can target those consumers who spend billions on celebrations every single year.

Mommy Bloggers: Raising Babies, Launching Your Brand
Mommy Bloggers are Raising Babies and helping food entrepreneurs create memorable new product launches. The word of mouth marketing cycle moving people from undecided to decided faster than ever before. One of the biggest advantages blogs have over other forms of communication is the fact that the blogger has already done the work of creating a...

Mommy Bloggers: the new force in Social Word of Mouth Marketing
More frequently food new product launches are using Mommy Bloggers vs traditional media. Here are 3 tips to use with Mommy Bloggers.

Mommy Bloggers - the new force in Social Word of Mouth Marketing
Mommy Bloggers the new force in Social Word of Mouth. More frequently food new product launches are using mommy bloggers vs traditional media. Here are 3 tips to use with Mommy Bloggers.

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