Food Packaging Design and Procurement
Do You Know How to Design a Nutrition Facts Label?
Did you know you can design a Nutrition Facts Label for free with ReciPal for nutrition analysis?
The Marketing Mix
Before you develop a new food product, develop the Marketing Mix as part of your recipe for success. Here are the Four "Ingredients" the 4 P's.
QR Codes on Packaging and Marketing Materials Boost Sales at the Supermarket
Small food businesses should use these QR codes. Put QR codes on packaging to boost sales at the supermarket.
How to Assess and Control Shipping Costs for Your Food Business
Do you know to select corrugated shippers for your food business? Staples Industrial gives you tips and techniques.
Selecting the Right Food Packaging Products
With so many food packaging companies specializing in flexible packaging, folding cartons, shrink packaging and the like how do you select the right food package? It is a delicate balance between packaging functionality and food package design. Entrepreneurs starting a food business will find this article from GSC Packaging helpful to understand...
How to Select a Contract Packer
Do we want someone else to assemble your food products? GSC's business is assembly of a finished product. Foods that are best for contract packers are the kinds that can be sent in as bulk. Snack foods and frozen foods are not applicable.
Visual Marketing at the Retail Shelf
Visual Marketing at the Retail Shelf requires designing effective In Store Point of Sale, otherwise your product will not be noticed in the crowded supermarket shelf environment.
How to Work With Food Packaging and Graphics Designers
I will unlock the secrets in working with food packaging designers for artisan, local or specialty foods businesses starting with the RFP or Request for Proposal.
How to Choose and Packaging Designer and Create a Successful Launch Meeting
Visual marketing requires great food packaging. Let me show you how to choose a packaging designer and orchestrate the all important launch meeting.
New Product Launch of Ensure Clear
Ensure Clear. packaging was redesigned to looks like a functional beverage but with the brands well known nutritional benefits for older adults. It was important to have this new packaging communicate product positioning that was clear and unambiguous that this WAS different yet communicate the trust of the Ensure brand.
New Product Launch of Ensure Clear - Positioned as Very Different
Ensure Clear packaging was redesigned to looks like a functional beverage but with the brands well known nutritional benefits for older adults. It was important to have this new packaging communicate product positioning that was clear and unambiguous that this WAS different yet communicate the trust of the Ensure brand.
FDA Rules - Energy Drinks vs. Dietary Supplements
What is the difference between a beverage and a dietary supplement? An interview with an expert Richard Perlmutter, M.S. President of Abington Nutrition Services LLC
How to Use Digital Technology on Food Packaging
Learn How To Use QR Codes On Food Packaging to engage the digital consumer in the supermarket. Smartphones are replacing paper shopping lists.
Nutrition Labeling of Foods
Most people know that FDA are the initials for the federal Food and Drug Administration. The FDA oversees nutrition and safety issues for most food and beverages. USDA however is responsible for nutrition and safety issues for meat and poultry, and for products that contain them.
Facts Up Front – Industry vs. Government
Facts Up Front goes beyond the Nutrition Facts Label. Proposed labeling requirements are under consideration by the FDA. Although not adopted yet, it will change how you design food and beverage packaging.
Front of Package Labeling - Is Walmart Taking the Lead?
Food labeling chaos? Front of Package Labeling needs standards as health claims proliferate. Walmart, the retail giant, may have the heft to push forward it’s Great for You initiative and give the FDA a push to rule in its favor.
What foodpreneurs Need to Know about FOP Labeling Issues
Front-of-package is being driven by the FDA, public health advocates, and the food industry in general. Why? Well consumers are just plain confused with the nutrional facts label and confusing health claims.
FDA Regulations on Food Health Claims
A Foodpreneur's Guide to complying with FDA Regulations on Food Health Claims. It is not fun but critical for compliance and communicating clearly to the consumer.
Sugar Nutrition Information – A Nutrient of Concern
The News Media is declaring War on Sugars and sugar awareness is heightened with articles and scientific journals proposing that sugar should be regulated like alcohol and tobacco and articles positioned as the toxic truth about sugar surely add confusion and concern for consumers. All the more reason for food & beverage brands to consider what...
Walmart Launches "Great For You" Icon
Watch for Walmart's Front of Package Nutritional Labeling effort, "Great For You". You may need to consider adding FOP to your food label in the very near future.
Proper Food Nutritional Label Design for Top Allergens
Need to design a nutrition information label to accommodate the top food allergens? Here are 4 easy steps from a nutrition expert. This will help you avoid costly product recalls and bad consumer word of mouth to your brand.
How to Design a Nutrition Facts Label for New Product Launch Success
Designing a nutritional facts label requires a food packaging designer with an understanding of FDA’s nutrients of concern and nutrients to encourage.
Your Food Packaging Is Your Most Important Marketing Vehicle
Your food packaging has only 1/10 of a second your brand identity and features and benefits. OR you lose the customer! Food packaging has requirements dictated by FDA Labeling and Health Claims regulations.
Learn the difference between Food Additives and Food Ingredients
Do you know the difference between Food Additives and Food Ingredients? You should to and avoid FDA regulatory headaches, fines and customer issues.
Voluntary Health- and Nutrition- Related Claims (HNR)
FDA Voluntary Health- and Nutrition- Related Claims - nutrient content claims, health claims, qualified health claims, and structure/function claims.
Nutrient Claims for Packaged Foods and Beverages 1989 – 2010
New food product launch strategy should consider the Health and Nutritional Claims that position the nutrients to encourage in your food product.