One in three grocery shoppers use a mobile device in store to look up recipe ideas, coupons, nutritional information or competitor pricing.
This is a continuation of the ZipList State of the Kitchen report that reveals insights into shopper behavior that you can use to grow your food business.
With more than 100 million items added to ZipList's grocery shopping lists to date - that's over 300,000 items added and checked off of grocery lists each day, - it's easy for your customers to forget to put your brand on the list. So how do you get on the shopping list?
One of ZipList's most popular features is their Shopping List, which intuitively adds ZipList Recipe Box ingredients and excludes the pantry items consumers likely have at home (think olive oil and sugar). Users can also add their own items to the ZipList shopping list.
According to KSC Kreate's 2013 Grocery Shopping Habits Study, here are some interesting facts:
More than half (52 percent) of consumers have visited a grocer's web or mobile site, and the most popular destination is the 'recipe and meals' section. In fact, consumers are most likely to buy a product that is included in a recipe they want to try or if it is on sale or the least expensive item.
"We found that online recipe and meal sections are very popular among consumers and play a big role in purchasing decisions," said Diana Udel, Executive Producer at KSC Kreate. "Grocers, consumer packaged goods companies and private label brand owners should be highlighting their products across channels with exceptional content and branded recipes."
So if three out of four consumers make a list before going to the grocery store, and over 30% of shoppers buy a product because it is in a recipe they want to try… then you should consider creating meal solution ideas and recipes. This solves your customers daily meal preparation problem and keeps your brand top of mind when it comes time to create their lists.