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Three Food Entrepreneurs Raised Capital via Crowdfunding

CircleUp is the Pioneer in Equity Crowdfunding


CircleUp is an equity-based crowdfunding platform.

CircleUp is an equity-based crowdfunding platform that supports direct equity investments from individual investors into privately held consumer and retail companies.


Continued from Page 1 CircleUp Raise $5 Million for Early Stage Food Companies

Melt Organics

We are very proud of our flagship product, Rich & Creamy Melt® Organic, a butter alternative that is truly delicious. We now also carry a delicious Honey butter alternative that is organically sweetened and contains all of the goodness of our original flagship product, Rich & Creamy Melt®. These products contain the perfect organic blend of the healthiest fats that supports healthy weight when replacing other fats in your daily diet. Each serving of Melt® & Honey Melt® Organic deliver an ideal combination of healthful saturated, polyunsaturated, and monounsaturated fats for optimal nutrient content and absorption, weight management, thyroid function, heart health, and digestive health. Melt® Organic is certified organic and kosher, and is soy free, Trans fat free, and gluten free. Our products do not contain artificial ingredients of any kind and they never will. Our ingredients are Eco-social, Fair Trade, and non-GMO.

See How Melt Organics raised $1 Million in Financing and then see How Melt Organics Pitched the Whole Foods Buyer and obtained national distribution.

Rythm Foods

Rhythm Superfoods ("Rhythm") makes the number one Kale Chip in the United States and is a leader in creating superfood-based, nutrient-dense products. Our philosophy is to create delicious, clean, nutritionally powerful products which help people to achieve optimal energy. The foods we make are plant-based, gluten-free, nutrient-dense, and always delicious. Rhythm is extending its brand with a soon-to-launch superfood chip, the first of its kind. The new product line is consistent with our core belief: Snacks should be more than just "not bad for you." They should be good for you! Rhythm uses the highest quality fruits, vegetables, nuts, seeds, and spices which are always minimally processed for maximum nutrition and deliciousness. Rhythm products can be found nationwide (and Canada!) in most leading retailers, including Whole Foods, The Fresh Market, and Kroger. Our products have been highlighted in dozens of publications such as Oprah's O!, In Style, Women's Health, Self Magazine, and FoodNetwork.com. Rhythm's kale chips have also been featured on The Today Show.

Crowdfunding Can Help Food Entrepreneurs - A Segment Neglected By Traditional Funding Channels

CircleUp has developed their business to raise capital for consumer and retail product companies… Venture Capitlists and Angel Investors ignore, for the most part, companies in the consumer foods sector. Tech is sexy but food…. Everyone has to eat… so maybe we don't need those traditional angel investors. Let them chase after tech-focused ventures. CircleUp looks at consumer companies with at least $1 Million in revenues so startup ventures need to look into other forms of Peer to Peer funding such as donation based and lending based channels .

"Raising money for a consumer company is never easy- it's long and a takes a lot of time from the management team," said Alison Bailey Vercruysse, Founder, 18 Rabbits. "CircleUp made this whole process much more efficient, providing tremendous value. They not only found great investors for us, but also made it a lot easier to convert investors we already knew. Whether it was the stamp of approval from CircleUp, or the ease of use, we just found success came more quickly than raising money offline. I definitely recommend CircleUp!"

Need to Learn How to Pitch?

If you want to be successful getting your product on the shelf, then read Creating a Successful Retail Food Buyer Pitch . Read how woman entrepreneur Esther Psarakis learned how to pitch and gives you solid advice on the art of the pitch.

About CircleUp

CircleUp (www.circleup.com) is an equity based investment platform that connects individual investors with growing private companies. CircleUp features a curated list of national high-growth U.S. small consumer brands. All companies have a tangible product or retail outlet that you can touch, taste, use, or visit. Using tools provided by the platform, investors review companies of interest, ask questions of the management team and complete their investment - all on CircleUp. For more information, visit the CirlceUpPress Room, like us on Facebook, follow us on Twitter, or visit our blog.

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