Food & Beverage Brand Positioning & Techniques
5 Ways to Create Your Brand Story with "Backstories"
You have a story to tell about your food brand. So... tell it! Use it on social media, press releases and your packaging.
A 10 Step Food Product Marketing Plan - Ask the Right Questions
A product marketing plan in 10 steps for any food and beverage product. Brand awareness,positioning, growing your market share all contribute to getting your product off of the supermarket shelf.
A 3 Step plan for Social Media in Food
Social Media New Product Launch requires food entrepreneurs to focus on Brand Position, Content is King and Know Your Audience.
Food & Beverage branding strategy for Food - No Quick Fixes
Food entrepreneurs can create a branding strategy by following 4 fundamentals for higher revenue and lower marketing costs.
Diet Pepsi Skinny Can
Diet Pepsi Launches Skinny Can In Hopes Of Launching Brand To Move Out Of 3rd Place.
Slim-Fast Combines Social Media and Word of Mouth
Slim-Fast Combines Social Media and Word of Mouth to Promote their 1 2 3 Program
Slather Brand Slatherin’ Sauce
A woman food entrepreneur develops gourmet hot sauce which can be the cure for boring foods
Social Media, Customer Content Marketing, Pace Communications
Major grocery retailers are rushing in embrace Social Media to execute Custom Content Grocery Marketing
Retailers and Brands Plan To Increase Their Investments in Shopper Marketing
Retailers and Brands Plan To Increase Their Investments in Shopper Marketing
Whole Foods Has 1.8 Million Friends
Today marketing has Social Media as a new and extraordinarily powerful tool. Several retailers understand this and are rushing to use Social Media.
Up To Date Trends and Techniques in Retail Marketing
A compendium of topical information primarily focused on the retail consumer segment.
Fast Food Is More than Fast Food
Fast Food brands are rushing to keep up with "fast" trends in consumer meal consumption.
Customer Delight Is The Holy Grail in Marketing
Successful brands recognize that mareketing is more than features and benefits.
Whole Foods Has 1.8 Million Friends
Engage and Listen to Your Customers