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Product Innovation in Consumer Packaged Goods

Keep up with the latest Consumer Food and Beverage innovations at Retail. See how companies are expanding their top brand umbrella with targeted sub-brands that appeal to a growing list of narrow but lucrative consumer segments. Successful product innovators are capturing opportunities in the areas of Quick and Easy Meal Solutions, Bold Tastes and Creative Varieties and the explosive growth in Health and Wellness products.

How do the Food Trend Experts Uncover The Future
Top Food Trends for 2012 may be driven by technology in video sharing of food experiences, Perpetual Snacking both driven by Gen Y millenials.

Pepperidge Farm New Product Launch – Goldfish Grows Up to be Sandwich Bread
The Pepperidge Farm New Product Launch – Goldfish Sandwich Bread gives mom an edge in the battle of lunch box meal preparation.

Half of Frito Lay’s products are now made from all-natural ingredients.
Half of Frito Lay’s products are now made from all-natural ingredients.

Is It Fun To Eat Fruit? It Can Be with Innovative Product Design.
Is It Fun To Eat Fruit? It Can Be with Innovative Product Design.

Starbucks and Kraft Divorcing
Starbucks and Kraft Divorcing.Coffee Wars Are Brewing.Read How the Coffee Wars are Brewing New Products and Distribution.

Let Them Eat Cake, Neatly
This will be series of articles and interviews that features companies exhibiting ICE. I am not reviewing their products. What I am doing is looking at the company from a marketing and entrepreneurship perspective and highlighting what they are doing that your can learn from.

New Product Innovation Challenging in Good Times and Bad
Information Resources Inc published its 15th annual publication of New Product Pacesetter which is an annual study of the most successful consumer new product entries of the past year. 2009 was year of economic challenges, consumer retrenchment and the dawn of what is termed “Affordability”. It used to be Value that was a key consumer driver and...

Consumer Product Innovation White Papers
The Nielsen Company has a wide range of free downloads, some of which are focused on the latest product trends in consumer packaged goods.

New Product Innovations Set the Pace
Information Resources Inc published its 15th annual publication of New Product Pacesetter which is an annual study of the most successful consumer new product entries of the past year. 2009 was year of economic challenges, consumer retrenchment and the dawn of what is termed “Affordability”. It used to be Value that was a key consumer driver and with cash strapped shoppers trying to stretch their budgets, they are also looking at what they can “Afford” to purchase.

Product Trends and Innovation from IRI
Information Resources has a wonderful library of downloadable reports that not only track product trends but also provide important insights about these trends.

Nielsen Facebook Page
Let's not forget social media as a great place for product trends. The Nielsen Company has a great Facebook page that has great content and for free!

From Cocktails to Sports
From Cocktails to Sports

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