Want to Pitch Your Small Food Business?
I am searching for food entrepreneurs to pitch their new business or innovative food products here on About.com. I am The FoodPreneur and food & beverage guide here… as business strategist, I help food entrepreneurs launch their business. I am inviting you to participate in the Food & Beverage "Pitch Your Food Business" here on About.com.
Send us your pitch as outlined below. I want to know the compelling facts about your product, marketing plans, who are your customers AND most importantly, what makes your business different. Why should we feature you and why should the retail supermarket buyer give you shelf space?
Do you know how to pitch to investors or how to pitch your food product to the retail supermarket buyer?
If you don't this is a great place to learn and get my critique on your pitch. I will tell you what I like and where you can improve your sales pitch. If you have a great pitch, then this lets you tell the world about you and your brand.
When the article breaks, brag about it via your social media channels!
Instructions for Getting Published
- Please complete below in an MS Word document... don't worry about formatting. Email to firstname.lastname@example.org. Note, use the exact format as outlined below. Place each answer under the appropriate heading.
- MUST Include 1 great picture that is in either jpeg, gif or png format.
- Include your website link, Facebook page, Twitter, Blog
- List 2 to 3 Social Media channels you will use to post this article if it is published
- Total word count should be 650 words + or -
- Incomplete submissions will not be published
Your One line Pitch (only one line)
Envision you are on an elevator with an investor and you literally have one minute to pitch your business. Keep it short and compelling enough so readers will want to deeper into the rest of what you want to say here.
This explains what you do but not all of the details… they come by answering the remaining questions here.
What is the Customer Problem You Solve?
Consumers buy things because the products solve a problem… or this is also called the unmet need in the market. So what is the opportunity you saw to invest your time and money? Remember that great taste alone is not enough to get customers to try you product because they don't know how your product tastes before they taste it! 5 Steps Small Food Businesses to Create Brand Positioning for Better Sales
How Will You Make Money? (your business model)
Are you selling only to retail? Are you an ecommerce business? Are you doing both? Are you creating your own brand, private label or both?
What are your Products/Services
Make sure you are very clear as to what you sell. If you make ice cream, be sure you articulate if you are premium, gluten free, vegan, etc. since ice cream is such a large category with many sub-categories.
Who is Your Target Market (your customers)
Stay away from saying "everyone"… mistakenly thinking that if everyone eats then everyone is your target! No. Describe your customer in enough detail so the world can see a "picture" of your customer. Think about why your customer is different, how they might use your product in their lives. This should be compelling enough that a retail supermarket buyer can see that your customer is also their customer.
Where Will You Sell Your Product?
Will you be in supermarkets and if so what type? Will you sell only to specialty stores or independent health food stores? Are you selling as an ecommerce company?
Try thinking of Who, What, When, Where and Why to help you formulate your strategy. Butter Lane Cupcakes Uses Social Media to target new customers
What is your Competitive Edge?
This is your unique selling proposition and should be more than taste.
Why Should the Retailer Buyer Give You Shelf Space?
Retail shelves are full and as a shopper you can see that for yourself. So if you want to get on the shelf, the retailer has to either discontinue another brand or reduce the number of facings in the category to make room for your brand. If you fail to articulate a compelling case you have little chance to get on the shelf. Creating a Winning Retail Sales Pitch
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