Article Update
The Most Memorable New Product Launch 2011 Survey
I just attend a live webinar for The Most Memorable New Product Launch 2011 Survey today with Julie Hall and Aaaron Reid. The Most Memorable New Product Launches of 2011 emphazies how Social Media is becoming a significant influence new product launches and consumer adoption.
For over 10 years Schneider Associates runs the annualMost Memorable New Product Launches survey in association withSentient Decision Science, LLC and The SymphonyIRI Group. This is one of the most sought after surveys of retail consumer products based their unique insights on how products are launched and why they are so successful.
One of the great things about Social Media is the people you meet virtually. I don't recall whether it was through Facebook or Twitter, but once we connected we both remembered each other from a webinar she presented last year.
We agreed that a monthly feature on product launches, both large brands and small startup brands, would greatly benefit the readers of the Food and Beverage site. Look for regular articles on the newest food product launches.
Schneider Associates created the annual Most Memorable New Product Launches survey in association withSentient Decision Science, LLC and The SymphonyIRI Group. This is one of the retail industry's most followed survey due to the unique insights on how products are launched and why they are so successful.
Julie and I spoke at length about the survey and most importantly, the insights related to Consumer Packaged Goods foods sold at retail. The survey is quite extensive and goes beyond food products, for example the Apple iPad was the number one most memorable new product launch. Since this site is about Food and Beverage, we focused on, what else; food! Julie and her associates were gracious enough to provide me with literally a "ton" of information, more than can be covered in one article. So I will focus on highlights related to food and insights that you can learn from whether you are in the food business, starting a specialty food business or just curious.
Julie said "Every year the Most Memorable New Product Launch survey teaches us about where our culture is headed. I think the results reveal that more consumers are seeking new technology to assist with our busy lives, plus quick and cost effective food indulgences give us all a chance to treat ourselves without breaking the bank."
So what is different about this research? We all know the plethora of new products introduced each year; even if you don't have access to research we all shop and see new products on the grocery shelves frequently. Most Memorable New Product Launches is not quoting dry statistics of new products in the market. What it does is tests for how memorable a new brand is to the consumer. What it tests for is does the consumer remember a new product and that is critical whether it is a major national brand or a local/regional product. If the consumer does not remember, how will they buy it? I really like this because it shows all of you food entrepreneurs that creating a great tasting product won't matter if your efforts to get on the consumer's plate fail to stick in the consumers mind.
