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Food & Beverage Company Profiles

This will be series of articles and interviews that features companies exhibiting ICE, Innovation Creativity and Entrepreneurship in the food business.
  1. Food Entrepreneur Stories (13)
  2. Walmart (4)
  3. Women Food Entrepreneurs (14)

Barilla Launches Microwavable Meals - Not Frozen BUT Shelf Stable
Mommy Bloggers are increasingly becoming a standard part of new product launches in the food and beverage sector. These influencers were a big part of the Barilla Microwaveable Meals new product launch plan... and it appears to be working.

MyGroceryDeals.com - More than Online Coupons for Groceries
MyGroceryDeals.com wants to influence the path to purchase with grocery shoppers. They match deals to your grocery list.

How to Make Promotional Ideas Effective at the Supermarket
In-Store Retail Marketing is the lifeblood of the supermarket and for brands. These create Trial and Repeat Purchase AND create all important Impulse Sales. You know impulse, all of those items you purchased that were not on your shopping list!

Want to Pitch Your Small Food Business?
I am searching for food entrepreneurs to pitch their new business or innovative food products here on About.com. I am The FoodPreneur and food & beverage guide here… as business strategist, I help food entrepreneurs launch their business. I am inviting you to participate in the Food & Beverage “Pitch Your Food Business” here on About.com.

How to Make Your First Sales Calls to Supermarkets
Before you pitch your food product, remember, no me-too products, know the market need and create strong brand differentiators. Advice from Beanitos CEO Doug Foreman.

Key Steps to Launching a Profitable New Food Product
Doug Foreman is a serial entrepreneur and started Beanitos to deliver differentiated snacks, chips made from beans that taste great, less calories and gluten free. See how Doug started a food business that rocks!

How to Build a Brand and Launch Products in the Food Business
How do brands market healthy snack for kids? They solve problems for customers. Healthy snacks are what moms want for their kids. It appears GoGo squeeZ may have found the perfect “snack solution” for parents. The squeezable pouch and built-in straw make healthy snacking and playing on-the-go easy for kids.

The Digital Shopper at Supermarkets
The Digital Shopper is Changing Shopper Behavior In Store. 35% of consumers download coupons from brand and/or retailer web sites.

Is Pret A Manger Upscale Fast Food or Fast Casual?
Pret A Manger sandwich shops are hybrid fast food and fast casual restaurant. I say they are upscale fast food and UK sandwich chain is carving out the upscale fast food niche for themselves and coming to a suburban shopping center near you.

Want to be a Profiled Food Entrepreneur?
About.com Food & Beverage wants you to be a Profiled Food Entrepreneur.

Starting a small company – Learn how to gain shelf space in major retail ...
Starting a small company – See How Zero Water gains shelf space in major retail stores

Cupcake Wars
This article has tasty "tidbits” of information on the cupcake wars and important trend data for food entrepreneurs.

Most Memorable New Product Launches Part 2
This is part 2 featuring information from Julie Hall, Executive Vice President of Schneider Associates from their Most Memorable New Product Launches Report.

new product launch strategy
new product launch strategy

Most Memorable New Product Launches
The latest from Schneider Associates on what we remembered for the year.

From Cocktails to Sports
It all about the Experience

Want to be a Profiled Food Entrepreneur?
Here is how you can send me information on your product.

What is ICE?
What is ICE? No, not what is in your freezer. It is the acronym for Innovation, Creativity and Entrepreneurship representing the elements of a successful food venture. This will be series of articles and interviews that features companies exhibiting ICE.

Let Them Eat Cake, Neatly
This will be series of articles and interviews that features companies exhibiting ICE. I am not reviewing their products. What I am doing is looking at the company from a marketing and entrepreneurship perspective and highlighting what they are doing that your can learn from.

Gourmet, Specialty and Premium Foods, Beverages and Consumer Trends
Gourmet, Specialty and Premium Foods, Beverages and Consumer Trends

Most Memorable New Product Launches Part 2
This is part 2 featuring information from Julie Hall, Executive Vice President of Schneider Associates from their Most Memorable New Product Launches Report.

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