Read my comments on here - Kafa-Faux Small Business Pitch so you can learn to pitch your small food business.
Your One line Pitch
Kaf-faux: Just as rich, delicious and invigorating as coffee, without the nervous buzz or the caffeine crash.
Bring this totally unique beverage to consumers by approaching traditional food manufacturing companies and creating a brand buzz by utilizing social networking and crowdfunding marketing techniques.
What is the Customer Problem You Solve?
Kaf-faux has the same rich satisfaction of coffee, but it's actually super healthy, yet no one has to know you're not drinking a macho cup-o-joe, because it looks just like coffee whether you add milk or not. So say goodbye to jangled nerves, acidy stomach and harmful dehydration of coffee, yet still charge on with your day with a delicious, energizing beverage.
Your body will grab all it's nutrients for a longer-lasting burst of energy than a double espresso, because Kaf-faux's ingenious formula supplies your body and brain with powerful nutrients including manganese, copper, iron, calcium, potassium, magnesium, phosphorus, vitamins A and B6 and more. In fact, one cup of Kaf-faux has the same 3.5 mg of iron as a 3 oz. steak, but 0 mg of fat and powerful antioxidants and anti-inflammatory ingredients that that have been used to detoxify the liver and gallbladder for over 2000 years. To boot, its ingredients are also reputed to strengthen sight and hearing and facilitate digestion.
But let's face it. If coffee is what you crave, no matter what the nutrition promises, you're going for the great taste and an energy boost, and Kaf-faux can deliver that, too. It's been taste-tested on committed Starbuck's patrons, who marvel at how it looks and feels just like coffee, but until we told them, they didn't realize Kaf-faux is a true superfood.
With Kaf-faux instead of coffee you avoid the eventual crash because it doesn't contain the caffeine, white sugar or high fructose corn syrup of other packaged coffee drinks or other rattling "energy drinks." Great as an everyday pick-me-up, you'll experience the benefits of its power even the first time you try this delicious coffee-substitute beverage. And by the way--it's fantastic for hangovers, too!
How Will You Make Money? (your business model)
Instead of trying to compete with coffee houses, we'll offer it to them, because companies like Starbucks, Pete's Coffee and Coffee Bean and Tea Leaf have near market saturation of coffee drinkers. So the only patron's they've yet to capture are people who don't drink tea or coffee! So we'll be presenting it to them to brew and serve in store and as a packaged make-it-at-home product, just like their coffee beans.
If there is good, we'll give them a year's US exclusive on the formula and then release it to other companies. If it's fantastic, we just might let then own the formula for keeps with an annual payout.
We'll also offer the product to companies who specialize in packaging specialty coffees, because it's not just a health food product. It simply tastes great.
What are your Products/services
1. Commercial-sized canisters of Kaf-faux for coffee retailers to use in store.
2. Packaged Kaf-faux consumers can brew at home.
3. Packaged as convenient cartridges that fit popular One Shot machines, use one package per cup for an always brewed fresh cup of Kaf-faux
4. Just like the beverage but great when there's no access to hot water, try one of the Kaf-faux delicious lollipops for the same great taste and natural energy boost!
Who is Your Target Market (your customers)
Where Will You Sell Your Product?
Wholesale to coffee chains such as Starbuck's, Peet's, Coffee Bean and Tea Leaf. As an item that expands to their non-coffee drinking audience, branded cafes will sell Kaf-faux as a ready-to-drink beverage in the same cups their coffee drinkers use.
Boxed as 25 individual servings, Kaf-faux will sell packaged in supermarkets, specialty food shops, health food stores.
Ready to serve at stadiums, concert halls, and places with commuter food traffic like train stations and airports.
We'll sell to companies such as ARA, who supply office buildings and corporations.
Invented by the beautiful, nutrition-based cookbook author and holistic living authority and yoga video star, Marlon Braccia, a.k.a. Yogi Marlon, we'll reach out to the 1 million owners of Marlon's yoga DVDs and her cookbook readers via her 20 on-line video outlets and multiple, social networking accounts. For example see:
A food personality publicist will be book Marlon on morning shows like Good Morning America, who regularly do cooking and nutrition segments.
Marlon will also appear at food and health trade shows to promote the product
What is your Competitive Edge?
Kaf-faux is a totally unique formula that was stumbled upon late one night in the kitchen while making her next concoction, so there is absolutely nothing whatsoever like it on the market. Plus, it entices both the coffee drinking audience and the health food customer.
As a known personality and glamorous on-camera host, the inventor has a great reputation for reliable health-based information, a broad, international fan base and plenty of TV contacts in Los Angeles.
Why Should the Retailer Buyer Give You Shelf Space?
Consumer interest in healthy products is rapidly rising, so retailers should give Kaf-faux shelf space. It will be packaged similar to coffee, fitting on the same shelf where coffee consumers, who generally know they should cutting down on coffee consumption is advisable, are already shopping. It's the right place and the right time!