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Domenick Celentano

Food & Beverage December 2012 Archive


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Ice Syrup Business Pitch

Saturday December 29, 2012
Our latest food business pitch is Ice Syrup from Sweet & Sticky Inc.  Made from Ice Wine, they say it is either a beverage or a food condiment, something you ... Read More

New Product Launch of Ensure Clear - Expanding the Category

Friday December 28, 2012
We all know he ensure brand of Nutritional Supplement drinks... they have high visibility in traditional media such as television. Ensure appeals to the growing Baby Boomer generation as well ... Read More

Dunkin Donuts is the Top Brand for branded food Social Gamification

Monday December 24, 2012
Gamification - A Social Media Tactic for Your Food Brand What People Will do for a Gift Card! Gamification is using games, sweepstakes etc. to get your brand fans ... Read More

Clients Corner Momma Lenas Eggnog Pound Cake New Product Launch

Saturday December 22, 2012
My client, Momma Lena's Eggnog Poundcake launched Thanksgiving week and consumers are coming back for more. Her live Tweets are exciting and I love to see a client ... Read More

Engage Grocery Shoppers with QR Codes

Friday December 21, 2012
ScanLife, a company that creates ways to engage consumers through smartphones and QR codes released its Black Friday 2012 mobile barcode scanning results. The company reports over a quarter of a ... Read More

How to Make Your Food Wi-Fi Compatible

Wednesday December 19, 2012
Recently RetailWire posted Free WiFi Quietly Becomes Widespread at Retail and remarked that "With little fanfare, Target, J.C. Penney, Kohl's and Saks joined several other chains just before the start ... Read More

Woman Entrepreneur Speaks on How to Start and Run a Specialty Food Business

Tuesday December 18, 2012
Here is a real FoodPreneur, Taste of Crete, founded by woman entrepreneur Esther Luongo Psarakis and her path from The Kitchen, to the Shelf and to the Consumer Plate! More ... Read More

Mommy Bloggers word of mouth and Laser Focus on Consumers Trends helped Barilla's New Product Launch of Microwaveabe Meals

Sunday December 16, 2012
As an artisan or local specialty food company you need to get out of the kitchen and doing some Research by Driving Around. It is not an option in this ... Read More

Walmart and Twinkies - Perfect Together?

Friday December 14, 2012
The traditional media was putting the nail in the coffin for the demise of Twinkies due to their inability to negotiate with the unions to emerge out of bankruptcy. The ... Read More

Dunkin Donuts new 12-12-12 Twitter Sweeps... they are the Expert at Engaging Brand Fans with Social and Digital

Wednesday December 12, 2012
Gamification is a great way to support you small food brand and follow Dunkin Donuts for inspiration. 12-12-12 is the last repeating number of the century...  so how do you ... Read More

Want Social Media to Support Your Food Brand? Don't Create a Social Media Plan!

Friday December 7, 2012
Do I need a social media plan for my small food business? No! You Need a Marketing Plan With The Right Social Media Tools! I attended a seminar run by Ric Dragon ... Read More

New Starbucks Steel Gift Card. What Can We Learn from this for Our 2013 Marketing Plans?

Wednesday December 5, 2012
New Starbucks Steel Gift Card What can I say... :) This card costs $450 and even though they load it with $400 worth of Star"bucks"... I am amazed at how Starbucks ... Read More

Savvy Penny Digital Grocery Coupon system Launches at D’Agostinos Supermarkets in New York City

Saturday December 1, 2012
Shopper Marketing is the updated version of in-store brand support. End-displays, off-shelf merchandisers, point of sale shelf talkers are still prevalent but the smartphone is now the new tool we ... Read More

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