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Domenick Celentano

Shoppers Want More 'Personal,' Less 'Personalization'

By May 31, 2014

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The Shopper and consumer are changing with the explosion of online shopping.

But as consumers are concerned about explosive growth of consumer data collection, analytics and expanding role of data in shaping . They say they value shopping as an experience and not just as a transaction, and are concerned about the and limiting this experience.  Read more

 

McCann Truth About Shopping Study

 

 

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