Most people start a food business because they have passion for food and have great recipes and at some point say "I really have a great idea for a product"! They mistakenly believe great taste is the key to success and sadly this is not the case. They don't know or ignore "the business of food"... essentially developing Practical Passion. Sadly most fall in love with their idea, ignore the "Business of Food".... which is why many food entrepreneurs fail.
The Pizzania from NK Foods Product Pitch is was this:
"Pizzania® from NK Foods is a marketer's dream because it combines two of the world's favorite foods (pizza and lasagna) into a NEW eye-catching marketing bonanza that will jump off the shelves amongst the hundreds of frozen food items."
In a follow up interview the founder articulated the "bumps in the road", wrong turns and the "if I had to do it over agains"
So to help all of you thinking about starting a business or are in the early stages of a food business I wrote Common food entrepreneur mistakes to learn from.
It is essentially the same advice I give to my Foodpreneur clients.