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Domenick Celentano

Starting a Food Business - What to Do First Before Spending Money

By December 30, 2013

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Let me tell you that the beginning phase of starting any business is overwhelming. Typically ever Foodpreneur client tells me at our first meeting "I don't know what to do first when starting a food business".

I have a new food client who wants to create a food business selling authentic Greek cookies called moustokouloura... they are dairy free and low in calories. I told him that you will feel overwhelmed! It is my job to lay out moustokouloura-greek-cookies.jpegthe path and next steps for you so you feel as if you have a plan and can get it accomplished.

There is much to learn and you can do it! So in  What Do I Do First When Starting a Food Business I take you through a client meeting where I discuss these next steps:

Critical Questions to Ask Before Spending Money

Research by Driving Around

Where Do You Belong in the Store?

Who's Your Competition?

Starting With One Product Results in Food Fatigue

Understanding How Packaging Creates the Billboard Effect

Packaging-example-of-billboard-effect-using-Ritz-Crackers-Planogram.JPG

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