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Domenick Celentano

Learn Sales Forecasting in 5 Easy Steps - A Client Example

By December 10, 2013

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Do you know how to create a sales forecast? The usual answer for most food entrepreneurs is... no! Why?

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Well most of my FooGreens Salad Dressing  Trade Show Boothdpreneur clients start a food business because they are "into the food" and their initial skill sets are taking converting fabulous recipe that friends and colleagues love... and turning those recipes into a commercialized food product. You hope your product gets on the grocery store shelf after you pitch the retail buyer.

So you get the appointment to pitch the buyer and you THINK have answers ready for any question that gets thrown your way. Then the buyer asks you this "So what are your projected sales for my chain?" Yikes! You never thought of this since you thought that the grocery buyer is supposed to do this. You're not a financial-preneur... you are a foodpreneur! Yes and yes. You are also responsible for forecasting you sales and need to learn this ASAP.

So let's see how my client, Greens Salad Dressings learned Sales Forecasting in 5 Easy Steps - I give you Excel examples of simple sales forecasting tool... getting you from Kitchen to Cash... Fast!



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