B2B Advertising Trending to Digital and Mobile
ABM, The Association of Business Information and Media Companies reports... no surprise... Business to Business print media is falling of a cliff. And of course... no surprise... Digital is rapidly taking it;s place. The interesting fact is B2B companies are investing in mobile advertising.
So What Does That Mean For Food Entrepreneurs
Inevitably someone will recommend that you advertise in a trade magazine to raise your brand awareness with distributors and buyers. You might want to think twice here and consider what Digital options you have before you plunk good money down on a media channel in decline. Why?
Well buyers, merchandisers, distributors, etc. are really busy people and don't you think they are relying more and more on their smartphones and iPads? If you are not relying more and more on you smartphones and iPad, then you night want to get a marketing consultant that can help you understand the importance of having a presence wherever the customer happens to be.