You too can start a food business! But you will need practical passion and Get Out of the Kitchen. In this Clients Corner article, I want to introduce you to one of my Foodpreneur clients, Patty Hayes, founder of Wine Duets. You ask, "what's a Wine Duet"? Well, it is the fun alternative to traditional 'cheese and crackers'. Each Wine Duets cookie is made to pair with certain wine varietals for super yumminess. Wine Duets invites you to get together, share and savor life.
So Patty and I had several chats...
Our first was How The Foodpreneur Worked With a New Business Wine Duets, where Patty tells her story of the lightbulb moment and how we worked together to Get Out of the Kitchen and the concept of entrepreneurial pivoting.
We got together a second time to talk about the power of the Minimum Viable Product and how an entrepreneur needs "practical passion"... which is a focusing on the business of food and the critical importance of food marketing.
You may also enjoy Why Do Some Products Fail at the Supermarket When They Taste Great?
Watch People Loving Wine Duets