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Food is social and more frequently digital media is driving the path to purchase. So how do you continuously develop engaging social media campaigns? And more importantly how are you using the "crowd"... your fans to help you in your new product development? Nonni's Biscotti seeks insight for new product development through engaging their fans via their Facebook page.
In HowTo Use Facebook For Crowdsourcing Ideas For New Product Development , Nonni's shows us how the developed their new Cherry Almond and Cranberry Pistachio biscotti flavors with fun questions like "Hey girl, which biscotti would YOU share with Ryan Gosling? Your choice could be Nonni's new flavor for 2014!"