Devotion Vodka brand positioning is "the brand is geared toward image-conscious men and women who live active lifestyles, but who also enjoy a cocktail".
The founder, Drew Adelman is passionate but has practical passion I tell all of my clients they need for success. You can read about The Foodpreneur's Beginning Tips on Starting a Food Business.... and the one I tell them right from the start "without practical passion you will have no business to be passionate about!" Drew's success comes from tenacity, his personality and solid marketing data to grow a spirits business. Read Devotion Vodka Grows a Brand on Gluten Free Trend for more tips on starting a food business.