Did you know that you can spot future food trends in the specialty food channels since this channel attracts early adopters. Nonni's Biscotti seeks insight specialty and natural channels to gain new insights for innovative product development. This strategy helped them see the mini dessert trend culminating in the development of new Biscotti Bites.
In my article Tips on Innovative Product Development from Nonnis Biscotti's, I Interviewed Matt Duffy, Director of Marketing at Nonni's Foods.
Nonni's is not a HUGE company so his tips are certainly applicable to smaller food and beverage companies. We covered things you can implement with with to no money:
How they do Research by Driving.
It's easy and see how easy it is in my Foodpreneur client research by driving around video at Whole Foods.
How are you talking to consumers?
Are you taking advantage of social media?
How are you using social media for new product development?
They used an innovative poll of their followers on Facebook to develop products customers really wanted!
Nonni's product launch of mini-desserts based on he strong mini dessert trends