Small food businesses can't use conventional product launch techniques...they are too expensive and are becoming less effective as more consumer use social media to solve their meal preparation challenges.
I work with my food clients on growing a small food business in a highly competitive environment. I want to feature my client, Fun to Eat Fruit on how founder, David Salzman is using Mommy Bloggers to his business.
Moms use social media to solve their meal preparation challenges. Fun to Eat Fruit uses social media to help moms solve the school lunch box challenge and in particular on how to get kids to eat more fruit.
Read how I am working with David on How Fun to Eat Fruit works with mommy bloggers to generate awareness and new sales for his brand.