Our new business pitch is from Greenie Tots company to provide a meatless solution for busy parents who want their kids to eat healthy with their line of all-natural frozen healthy meals for kids that mimic the look, texture, and taste of meat, but are 100% meatless.

The business was started out of necessity.

Jamie & Jilea oldest son was diagnosed with Autism at 2 years old. They were both working professionals and on the busy days needed a healthy fast option. When they searched the grocery stores for quick meal options they were unhappy with the selection. Jamie & Jilea went in their kitchen and started making healthy and nutritious meals.

What Investors Want to Hear in a Pitch

What I recommend is tightening up on  the What is the Customer Problem You Solve?, How Will You Make Money? (your business model) and Who is Your Target Market. Not only do I believe these are critical, but investors do as well. These are critical elements and hope they address these before the Own it Ventures Pitch Conference next week.

My colleague Cristian Ossa is an early stage investor and gave me what he wants to hear in a pitch:

• WHAT was the market problem
• WHAT is your solution
• HOW does the solution make money (your business model)
• PROOF that a Market exists
• WHY this team can make it happen (execute).

A Candidate for Crowdfunding

Companies like Greenie Tots will find it difficult to raise capital either as equity. So where this company should focus their efforts is Crowdfunding with platforms like ProHatch. Why? Capital needs are relatively small. The more intriguing component of crowdfunding is the social media "crowd" component.

When using crowdfunding, you are exposing your potential customers to your product prior to new product launch. So you get the benefit of creating awareness and the potential for raising capital. For food businesses seeking crowdfunding capital, you must provide a reward in return for the donated money to your company. Moms and dads are perfect targets for donation candidates and what parent would not want a supply of healthy meals for the kids in exchange for your small investment!

My feeling is focusing on conventional capital is like pushing water up hill.

Greenie Tots Pitching at Ownit it Ventures Conference

I will be on the Retail Pitch Panels at the Own it Ventures one-day event for women entrepreneurs to pitch to angel investors, retail buyers, the media and advisers. Entrepreneurs can sign up to pitch their business in any of the four pitching rooms.

I am looking forward to seeing them at the event.

What Do You Think of the Greenie Tots Pitch?

Would you invest? Would you buy the product?