Are your new product launches memorable? Can you tell me the last product launch you remembered? Information overload is becoming a problem in creating consumer awareness and the Most Memorable New Product Launches 2012 finds 67% of consumer polled were unable to recall a single new product launched in 2012.
"Made in the USA," "Made Locally," and "Country of Origin"... generating more influence than ever on consumers' purchasing decisions. Made in The USA" was cited by 62% of consumers as influencing their purchasing decision, a five percent increase from two years ago.
I see the top 2012 food product launches of McDonalds, Chicken McBites, Doritos Locos Taco, Cantina Bowls and Duncan Hines Frosting Creations riding food trends that are cultural, lifestage driven and millennial focused.
Read about The Most Memorable New Product Launches of 2012 and see if you can borrow some ideas for your product launch.
Check out the MMNPL video for my insights on product launches and food trends for 2013.