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Domenick Celentano

How to Use Pinterest for Crowdsourcing New Product Development

By January 13, 2013

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I am a big fan of Pinterest as a visual marketing tool for food brands, particularly artisan and specialty food brands. Rosie Taylor wrote a great piece on 5 Ways to Use Pinterest for your Small Food Company.

How to Use Pinterest for New Product Development

Chocolate Caramel Mug Cake

I scan Pinterest every morning to see what foods may be trending and get some inspiration so I can help my clients develop unique products that they can say to the retail buyer "give me shelf space because here is something you don't have".

So this picture of Chocolate Caramel Mug Cake is a perfect example of inspiration for something different. So if you are an artisan bakery food brand and want to pitch the retail buyer with a new cake you make, rather than the tradition load style or round cake style, why not consider creating your cake in a mug? If sell your products via the Internet, this would be a great gift item that your customers would pay a premium for.

If you sell in supermarkets, why not? Well you really can't do the mug but you can source out packaging that is a cup? Can't find one? Well how about this line of Ovenable Cups from Alibab Packaging?

So don't go literal on me! The point here is you CAN think out of the box and actually execute on products that the retail supermarket buyer doesn't have... and that may just get you on the shelf alot faster!


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