Get Your Cookies with Your Salad?
We are all familiar with the salad bar at our favorite supermarket. I visit the Whole Foods salad bar several times a week when I am time starved.... Jargon for being really busy. Salad bars are a great example of Visual Merchandising and Food Personalization. We eat with our "eyes" and we love to customize what we eat. Pretzel Crisps brand does a great job with Innovative and Effective Visual Merchandising coupled with Promotions.
Research By Driving Around
click image to see video
So I was really surprised to see something I call The Cookie Bar during a recent Research by Driving Around session... well.. actually I was shopping for dinner when I saw this magnificent self-serve island of fabulous specialty cookies. It was of course right next to the salad bar... get some salad and "bank" those calories for yummy cookies!
I recently interviewed Chef Kevan Vitter for an upcoming article on the McCormick Flavor Forecast 2013 and the placement of the cookie bar illustrated a converged of 2 trends, No Apologies Necessary (indulgence) and Empowered Eating (better for you foods with great flavors).
So we "time starved consumers" have an opportunity for products with "escape flavors"... experiencing a guiltless escape before jumping back into Empowered Eating. Hence placing cookies next to salad!
So check out my Whole Foods Cookie Bar Video to see just how innovative, cool, this merchandising technique really.