1. Industry
Send to a Friend via Email

Your suggestion is on its way!

An email with a link to:

http://foodbeverage.about.com/b/2012/12/12/dunkin-donuts-new-12-12-12-twitter-sweeps-they-are-the-expert-at-engaging-brand-fans-with-social-and-digital.htm

was emailed to:

Thanks for sharing About.com with others!

Discuss in my forum

Domenick Celentano

Dunkin Donuts new 12-12-12 Twitter Sweeps... they are the Expert at Engaging Brand Fans with Social and Digital

By December 12, 2012

Follow me on:

Gamification is a great way to support you small food brand and follow Dunkin Donuts for inspiration.

12-12-12 is the last repeating number of the century...  so how do you celebrate this truly once in a lifetime event? With donuts?

Dunkin' Donuts has a social promotion, a one-day 12.12.12 Twitter Sweepstakes that 12 lucky brand fans will win one of 12 $100 Dunkin' Donuts mGifts.Their tweeps can tweet @DunkinDonuts to answer the question, "with whom would you like to share a dozen donuts?" and must include the hashtag #DDozen.

Dunkin Donuts will randomly select one winner per hour until 6 p.m. ET (12 winners total) to receive a $100 mGift to help keep them running with Dunkin' Donuts coffee, donuts and snacks through the holiday season and into the New Year.

A Creative Sales Promotion based on 12/12/12

 

The First 12-12-12 Winner

One example of a Dunkin donuts Brand Fan

Comments

No comments yet. Leave a Comment

Leave a Comment


Line and paragraph breaks are automatic. Some HTML allowed: <a href="" title="">, <b>, <i>, <strike>

©2014 About.com. All rights reserved.