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Domenick Celentano

Dunkin Donuts new 12-12-12 Twitter Sweeps... they are the Expert at Engaging Brand Fans with Social and Digital

By December 12, 2012

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Gamification is a great way to support you small food brand and follow Dunkin Donuts for inspiration.

12-12-12 is the last repeating number of the century...  so how do you celebrate this truly once in a lifetime event? With donuts?

Dunkin' Donuts has a social promotion, a one-day 12.12.12 Twitter Sweepstakes that 12 lucky brand fans will win one of 12 $100 Dunkin' Donuts mGifts.Their tweeps can tweet @DunkinDonuts to answer the question, "with whom would you like to share a dozen donuts?" and must include the hashtag #DDozen.

Dunkin Donuts will randomly select one winner per hour until 6 p.m. ET (12 winners total) to receive a $100 mGift to help keep them running with Dunkin' Donuts coffee, donuts and snacks through the holiday season and into the New Year.

A Creative Sales Promotion based on 12/12/12


The First 12-12-12 Winner

One example of a Dunkin donuts Brand Fan


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