The company reports over a quarter of a million scans on Black Friday, the busiest day to date for mobile barcode traffic. Consumer are adopting QR codes for retail shopping... 4 million new people are using he ScanLife app, up 45% over the same period in 2011.
Black Friday mobile barcode scans increased 50 percent. Consumer are becoming accustomed to using their smartphones while in-store to decide on what to buy, when to buy and give the all important "why to buy" or as the marketing community calls it, the reason to buy.
Connect with Your Consumers in the Store with Their Smartphone
Although Scanlife is focusing on non-food use of QR codes, QR Codes on Food Packaging will be the delivery vehicle that will go beyond the functional information current labeling and, ingredient statements and nutritional facts panels deliver. For example every food brand says they have great taste... yet how do you convince the consumer of this. Food demos? Yes and they are limited since you can't do this 7 days a week 365 days a year.
However a QR code on your brand packaging can link a grocery shopper to customer videos, Facebook pages, etc where your brand fans rave about your product.
Take advantage of the opportunity to use digital technology to connect with consumers. You don't have to be a big brand to do this.