I just read at CustomerThink that Over half of Twitter Users Tweet While Watching TV .
Joel Lunenfeld, Twitter's global brand strategy VP had some other stats that can help you effective use Twitter for your food brand.
How to Use Twitter for Food Branding
- 9 out of 10 users follow at least one brand on Twitter. So you can get your brand fans to follow you on Twitter however the next statistic tells you what you need to do.
- 87% followed brands for entertainment purposes. so that means your Tweets are not just another sales tool like your email marketing programs or other features and benefits
promotions. How can you be entertaining and engage your followers on their Path to Purchase? Follow Dunkin Donuts on Twitter and you will see creative Twitter campaigns like the recent Upgrade Your Sandwich Twitter Sweeps. You can't copy what they do in their entirety but you can get some inspiration on having fun "stuff" tweeted. - 80% did so for access to exclusive content. So here is where you can get your brand fans to follow you by coming up with offers ONLY available to those Twitter followers. Maybe a creative hastag program, once again, check out Dunkin Donuts for inspiration.
How to Build Your Food Brand with Social Media
5 Step Social Media Strategy Plan
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