Guest author Cheryl Smithem wrote 5 Ways to Create Your Brand Story with Backstories to illustrate how this is an integral part of your Content Marketing Strategy.
Her 5 Step Plan encompasses:
- Trace Your Origins in Your Story
- Have Your Story Visualize Where You Were
- Feel the Feelings
- Write About Emotions Create Your Stories with Symbols
- Now Write Your Story
Victorias Kitchen makes an artisan food product, Almond Water. The cofounders decided top use the symbol of their grandmother on their labels and marketing communications materials.
So lets see how Victoria's Kitchen Uses Storytelling Marketing with symbols to grow their business. How are you creating your brand with stories? I might want to feature you in my next blog post.