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Domenick Celentano

Jack Rudy's Cocktail Company - Building Brand Identity with Story Telling Marketing

By October 19, 2012

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Guest author Cheryl Smithem wrote 5 Ways to Create Your Brand Story with Backstories to illustrate how this is an integral part of your Content Marketing Strategy. Her 5 Step Plan encompasses:

  • Trace Your Origins in Your Story
  • Have Your Story Visualize Where You Were
  • Feel the Feelings - Write About Emotions
  • Create Your Stories with Symbols
  • Now Write Your Story

Jack Rudy Cocktail Co. label carries the almost unedited family storySo lets see how Jack Rudy Cocktail Company used stories and symbols to grow their business. How are you  creating your brand with stories? I might want to feature you in my next blog post.



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