Guest author Cheryl Smithem wrote 5 Ways to Create Your Brand Story with Backstories to illustrate how this is an integral part of your Content Marketing Strategy. Her 5 Step Plan encompasses:
- Trace Your Origins in Your Story
- Have Your Story Visualize Where You Were
- Feel the Feelings - Write About Emotions
- Create Your Stories with Symbols
- Now Write Your Story
So lets see how Jack Rudy Cocktail Company used stories and symbols to grow their business. How are you creating your brand with stories? I might want to feature you in my next blog post.