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Domenick Celentano

Turning Your Promotional Ideas into Winning Retail Marketing In-Store Supermarket

By September 29, 2012

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In-Store Retail Marketing is the lifeblood of the supermarket and for brands. These create Trial and Repeat Purchase AND create all important Impulse Sales. You know impulse, all of those items you purchased that were not on your shopping list!

Pretzel Crisps CEO Perry Abbenante, VP Marketing for Pretzel Crisps knows retail marketing, he was a senior merchandiser at Whole Foods Pretzel Crisp End Display are be big enough to attract attention. headquarters in Austin, Texas and was responsible for national buying and merchandising.  He develops great in-store display and promotion plans that create cold cash!

(Click image for a larger view) The article Turning Your Promotional Ideas into Winning Retail Marketing In-Store Supermarket Promotions, we cover 3 critical steps to generating more revenue and profit:

 

Gaining New Shoppers To Buy The Product

Frequency - Or Getting Existing Customers To Buy More Often

Pantry Loading - getting existing customers to purchase more during a given shopping trip

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