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Domenick Celentano

McDonalds New Product Launch The Chicken Box

By August 18, 2012

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McDonalds has been testing mix and match meal bundling of chicken in Eurpope via the Chicken Box.

McDonalds wants more chicken share stomach and wants to take it from from KFC and Popeye's BUT not in the US, at least not right now.

Steve Johnson, the Grocerant Guru found these "nuggets" of new product launch for McDonalds that illustrate the continuing trends in food of personalization, portability and portion size.

McDonalds launched there new "The "Chicken 3er Box" and Read More...

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