I interviewed Rick Wion, Director of Social Media at McDonald's USA to see what is happening in the QSR sector with New Product Launch driven by Social Media.
Additionally I am intrigued with the small but growing Location Based Wi-Fi services that are able to track Smartphones and better understand shopper behavior. QSR's certainly want to know if you are going to there because they have Wi-Fi and food is a secondary thought OR is it the food first and the Wi-Fi an nice convenience? In either case the Wi-Fi can be another channel to connect with and then engage with the consumer on a one to one basis.
In the article McDonalds New Product Launch of Blueberry Pomegranate Smoothie Rick gives us an inside peek into McDonalds strategy for:
- Using the social media crowd for early new product development
- Using social media as a core driver in new product launch
- The power of mommy bloggers as brand influencers
As I always recommend, Borrow, Adapt and Adopt! Look at what the big brands are doing, adapt it to your brand a smaller scale and adopt a new way to get your product off the shelves and on to the consumers plate!
Live Twitter Feeds for Blueberry Pomegranate Smoothie
-- Anne Parris (@notasupermom) August 3, 2012