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Domenick Celentano

McDonalds Uses Social Media for New Product Launch of Blueberry Pomegranate Smoothie

By August 5, 2012

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 Mommy Bloggers are part of McDonalds new product launch relying on social media. McDonalds will sample mommy bloggers with their new Blueberry Pomegranate Smoothie at BlogHer12 in New York City.

I interviewed Rick Wion, Director of Social Media at McDonald's USA to see what is happening in the QSR sector with New Product Launch driven by Social Media.

Additionally I am intrigued with the small but growing Location Based Wi-Fi services that are able to track Smartphones andMcDonalds is letting bloggers try their new Blueberry Pomegranate Smoothie. better understand shopper behavior. QSR's  certainly want to know if you are going to there because they have Wi-Fi and food is a secondary thought OR is it the food first and the Wi-Fi an nice convenience? In either case the Wi-Fi can be another channel to connect with and then engage with the consumer on a one to one basis.

In the article McDonalds New Product Launch of Blueberry Pomegranate Smoothie Rick gives us an inside peek into McDonalds strategy for:

  • Using the social media crowd for early new product development
  • Using social media as a core driver in new product launch
  • The power of mommy bloggers as brand influencers

As I always recommend, Borrow, Adapt and Adopt! Look at what the big brands are doing, adapt it to your brand a smaller scale and adopt a new way to get your product off the shelves and on to the consumers plate!

Live Twitter Feeds for Blueberry Pomegranate Smoothie

Live Twitter Feed on Blueberry Pomegranate Smoothie


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