OK Double D gets the prize for the play on words... we all know hot spots and we want our hot spots since we are hyper connected with our Smartphones and iPads. So Dunkin has come up with their new "Cool Spots" Twitter Sweepstakes. I love social media and continue to be delighted by new ways on how to use Twitter for brand promotions and engaging consumers. "Cool Spots does this through what is called gamification... basically creating messaging through a game of sorts.
So besides getting on Twitter and following Dunkin Donuts to have a chance to win something, why should you care? Some of the best ways to build social media into your food marketing plan is to look at the competition and the big guys. Twitter is great for engaging your brand fans with short bursts of cool content so why not have some of your content as a game! So let's look at how one of the best brands using social media is doing ... bet you might be able to add some "games" to your brand!
An Example of a Cool Spot Tweet and Picture
-- Dunkin' Donuts (@DunkinDonuts) August 2, 2012
How to Develop Promotions on Twitter
Dunkin' Donuts' new Twitter sweepstakes gives people the chance to identify the "Cool Spots." Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods. All week and every day Dunkin' Donuts will tweet three photos of popular landmarks in a particular U.S. city. Followers of @DunkinDonuts on Twitter can tweet their guess as to the day's "Cool Spot," using the special hashtag #DDCoolSpot.
If you guess the "Cool Spot" correctly within your allotted three guesses per day, you willl be entered for a chance to win a $100 Dunkin' Donuts Card. Dunkin' Donuts will award a total of five $100 Dunkin' Donuts Cards throughout the week. Additionally, Dunkin' Donuts will award one grand prize winner on August 3 with two vouchers from JetBlue to visit their favorite "Cool Spot" in the continental United States. Dunkin' Donuts is the exclusive coffee provider of JetBlue, with Dunkin' Donuts coffee served on-board all JetBlue flights throughout the Americas. For official rules and additional information visit "Cool Spots" Twitter sweepstakes.
New Product Launch Using Social Media
OK so the Cool Spots Twitter game gets you engaged and following Dunkin so how do you make money?
In August, guests at Dunkin' Donuts restaurants can enjoy OREO® inspired Coolatta beverages and donuts. Both the OREO® Coffee Coolatta and OREO® Vanilla Bean Coolatta feature smooth Dunkin' Donuts Frozen Coffee and OREO® cookie crumbles, topped with whipped cream. In addition to the OREO®-inspired treats, Dunkin' Donuts' Frozen Coffee and Coolatta frozen drinks are the perfect pick-me-up to beat the heat during work or play.
So, now that I wrote this, gotta go... I am hungry!