I am seeing woman entrepreneurs starting food businesses at an accelerating rate.
Mixing Maple with Social Cause Marketing
Tonewood Maple is a new food business started by Dori Ross. She has an extensive line of products that I view as "everything maple". Not only is she selling maple products, she has incorporated a cause related social enterprise component to her business. Tonewood's maple tree adoption program provides financial support to family owned Vermont sugarbushes. Read about Dori in Woman Entrepreneur Launches at the Fancy Food Show.
Is Digital an Ingredient in Cupcakes?
Butter Lane Cupcakes is not your ordinary cupcakery. Maria Baugh not only knows her food, she also knows it takes more than a great tasting product to succeed in the hyper-competitive food business. If you make a fabulous product BUT consumers can't find you, then you are not in business. Maria adopted the thinking of the Zero Moment of Truth to engage her current and prospective customers and become a part of their conversation. If you still don't get it, than read Butter Lane Cupcakes Knows the Zero Moment of Truth.
Why should you care about the Internet and Digital when you are a foodie? Because someone else does and they will be selling when you won't!